How Android got big

Earlier this week, we updated Android's massive visual history to detail everything from the 10-year history of the operating system. I also think that Android is the most dominant operating system in the world, and Google invested in buying and developing Android because it wanted Microsoft not to use its crown.

Both histories are valuable, but leave only one question. How was Android so dominant? There is no answer to that question, as with a large number of trends. But in this week processor I wanted to investigate one of the causes.


By claiming that Verizon is one of the big reasons now, I do not believe that its support is a sufficient (or perhaps necessary) condition for Android's success. Rather, the airline acted like a kind of king.

Back in 2009, smartphone competition looked very different from today. iPhone shook the entire industry, but AT & T was still exclusive in the US. Verizon, who rejected the exclusive opportunity, tried to give customers a kind of up-front call. There was a lot of talk about the foolish "iPhone killer" now, but it was not so funny at the time.

This is mainly a story about the US side of the smartphone battle, but I think it is fair. In other words, the United States made the United States zero in 2009. Absolutely It is fair to say that in the United States there is no power to tip scales in that competition.

Whatever's left in the Android iPhone, Symbian, BlackBerry, Windows Mobile and Palm OS, there was competition. Each platform has advantages and disadvantages, but the last four are built on an old, conflicted foundation.

Verizon learned the hard way in 2008 when challenging the "Black Storm". Because the full screen has actual buttons, you must click the screen literally. By 2009, Verizon had to try something else.

This table has two options. One is Palm Pre Plus, the second iteration of the webOS phone that fixed some problems on the original website. As we reported in 2012, Verizon made a big order and promised a big marketing surprise to Pre Plus.

Verizon can not really say that Pre Plus can be an "iPhone killer" or that Verizon is simply leveraging it for other big bets. The big bet was, of course, Google, Android and Motorola Droid.

You will know what happened next. Verizon pushed all the chips behind the Motorola Droid – exactly $ 100 million. This was the amount of marketing campaign behind the droid. The money came with the cost of licensing the word "droid" from George Lucas.

In the launch and release of the Motorola Droid, the campaign's ads were completely inevitable. It's too big and I set the Droid as Verizon's iPhone alternative. But it has positioned Android as a virtual "other" smartphone on the iPhone.

It does not hurt that the Droid was a better phone in many ways than the Palm Pre Plus. However, large trends have multiple causes and making better calls is not a sufficient condition for success. We've also heard from Google that Google has received too much involvement in Google development, but I've heard that Googlers consider it an unofficial Nexus phone. Palm later released the phone with less marketing support. And frankly, after that, it never recovered.

Anyway, I can not start an ad campaign without pointing out that it is incredibly sexist. As usual Karara Swisher has written a bestseller in her articles since 2009. "Are the new droid ads anti-gay, anti-gay, or not ordinary? In fact, all three!"

Yeah. I mean, this is it.

Verizon's erroneous sexual orientation advertising campaign has caused a lot of toxicity in the discourse surrounding smartphones. Not only did he encourage people to create smartphones that selected some of their personal identities, but they did so in a way that insulted those who made other choices. Google's latest "same side" campaign was a good measure for that trend. But in many ways, the culture surrounding the smartphone community has already been damaged.

I think the smartphone market is much more, but I do not want to be sad about the alternate world that I can pass. Vividly when there are viable competitors. I just want to point out that the popularity of things is not simply tied to its quality. Especially in the United States, phones do not succeed or fail depending on their merits. Your motivation is always to have a great strength with your fingers on the scales.

Verizon and Droid have not made Android the same today, but it's true that without Android, it's not today.

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