Google is trying to eliminate misleading ads from anti-abortion clinics

Google will now require organizations that publish announcements about abortion to certify whether they actually offer abortions. As of next month, those certifications will appear within the announcements, which will allow viewers to know if the organization "offers abortions" or "does not offer abortions," to prevent spectators from being deceived. Disclosures will only be required in the US. UU., The United Kingdom and Ireland.

The change comes after last week's report in Guardian that says Google has awarded grants to a group of pregnancy clinics that indicated they offered abortions, but they were actually part of a anti-abortion group. Anti-abortion groups commonly tried to trick pregnant women by pretending to offer abortions or abortion resources, while in reality distancing them from the information and services they are seeking.

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