Google is ditching plans to open an Apple Store-like retail space in Chicago

Google is abandoning plans to open a two-story retail store in Chicago's Fulton Market district, according to a report published yesterday in Chicago Tribune . Google was looking at the location, a commercial space of 14,000 square feet on W. Randolph Street, in August last year, the Tribune reported at that time. Now, space is shown to other potential companies after Google pulled away from signing a lease, according to the report.

There is no indication that Google is completely giving up brick and mortar retailing. There could have been a problem with the terms of the lease, the building or its location, or any other obstacle that pushed Google to avoid opening its first major retail store in the city. But it seems to indicate that the process of opening that space is complex enough to have prevented Google from having its own presence similar to Apple Store for Pixel and smart home devices.

Google operates several emerging stores across the country, generally related to new versions of Pixel. And it makes a lot of sense that, as the company continues to expand into the smart home and the broader consumer electronics industry, you'll want a more cohesive and controlled retail environment like the Apple Store. But it seems that Chicago residents and Google fans will have to wait a little longer for a store like this to open, if it ever does. Google did not immediately respond to a request for comment.

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