Google could finally face serious competition for Android

Claiming that Google can be called "part of Android" in Europe is itself a big news. The change, announced yesterday as a result of a European Commission suit, is a major change in the Google business model and has the potential to undermine Google's dominance in the search and browser market. It's a big problem.

However, it may not be the greatest simply to license all the changes that this new license model can bring. The greatest detail is that Google's phone and tablet partners like Samsung, LG and Motorola can now offer Android-based phones in Europe without Google apps and services. This is a tremendous deal, and if manufacturers try boldly, the market for Android phones could lead to significantly different markets for years.

So far, we have fixed mobile phone and tablet manufacturers to their ecosystem. If they want to include Google's apps and services at all, you must include your apps and services on your Android phone or tablet (except in China, which is not operated by Google). For example, it means that Samsung can not release variations of Galaxy S9 that only include the Galaxy Apps store and the Samsung browser, does not include Chrome, Google Play, or Google Search. 19659004] "[Google] Competitors closed down important channels to introduce apps and services."

The company was essentially forced to do this. Most Android apps are distributed through the Google Play Store, and most apps work with Google Play services. Abandoning Google means abandoning the Play Store, which may mean shipping devices without Facebook, Snapchat, or Instagram. Device manufacturers must rely on alternative app stores, encourage developers to deploy their apps, and in most cases they will need to re-enable their apps without Google services.

The European Commission has seen it as a big problem. . And as part of Google's $ 5 billion fine for "illegal acts" on Android, Google had to stop deploying this exclusive deal to its partners. The committee said that Google has "shut down" an innovative and smart way of accessing mobile devices based on alternative versions of the Android operating system and "an important channel for competitors to introduce their apps and services" Denied.

Samsung, Motorola, Sony, HTC, LG and others have never seen anything to do on Android phones without Google. Now, we can.

There is a valid question about whether this is a good idea. Every company that creates its own app store and backend services is confusing to developers and confusing consumers. Transitions become opaque, which can weaken the harshness of premium Android apps.

Or it can all flourish. Samsung can enter the Galaxy App Store. Otherwise, some independent third parties can start their own service, becoming a de facto Android app distributor. These stores can do better work to make the app ecosystem thrive by providing better terms for developers and applying privacy requirements to protect users.

Perhaps more importantly, little is known about the appearance, goodness or badness of this world. According to mobile research company Newzoo, the app can be seen in China where it is divided into several stores. However, some of them do not account for more than a quarter of the market. There is little incentive for companies to make telephony variants, not to mention completely different hardware for one country only. Now, there are almost all European countries to bring non-Google devices to market.

Even if this is not a revolution, it can lead to some notable projects. Google's pre-fire refiners from Amazon are some of the cheapest options on the market. And there is a signal that Amazon's efforts can involve other companies. "The committee found evidence that many of our large manufacturers were unable to develop and sell their devices based on Amazon's Android OS," Fire OS ".

Who can tell if I can earn money? They do not offer Google search referrals, and they want Google apps. This exception is confined to Europe because it is the ruling. These limitations can make it difficult for the company to make the sound decisions necessary to start an alternative ecosystem a sound decision. These devices are difficult because they can not be sold elsewhere.

But you can try. Ultimately, Google should be cautious. Previously, Android phone manufacturers could not find an alternative. For Google, which does not really own Android, it can be the most serious threat to global phone dominance over the years.

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