Google announces a new $999 Glass augmented reality headset

Google has announced a new version of its Glass augmented reality headset focused on business, which now designates an official Google product instead of an experiment. The Glass Enterprise Edition 2 costs $ 999, although, like its predecessor, it is not sold directly to consumers. It has a new processor, an improved camera, a USB-C port for faster loading and a variety of other updates.

Google is not yet positioning Glass as a general-purpose product. But it looks like higher sales of Glass Enterprise Edition 2 are expected. The device has moved from Google X's "moonshot factory" to Google's main product family, allowing Google to "meet the demands of the growing market of Google." portable devices in the workplace ", according to a blog post.

The basic design of Glass has not changed much. It's still a relatively simple heads-up display, not a Microsoft HoloLens-style mixed-reality headset. But processing has been improved with Qualcomm's Snapdragon XR1 chip, which is designed for augmented and virtual reality. Google says that with the power of the XR1, the new Glass headphones can incorporate "computer vision and advanced machine learning capabilities." Google has already launched a consumer-focused computer vision tool called Lens, which offers functions such as poster translation and restaurant recommendations. [19659005] Google is also adding new security frameworks to Glass in partnership with Smith Optics, in addition to a larger battery and other improved components. Glass also runs now on Android, with support for Android Enterprise Mobile Device Management. The existence of Glass Enterprise Edition 2 was leaked months ago, complete with the news that it would probably move to Android. But until now we have not obtained a complete picture of Google's plans for it.

Glass was originally presented as an augmented reality helmet for the mass market, but after complaints about privacy and functionality, Google reinvented it as a tool for surgeons. factory workers, and other professionals. Google boasts that companies reported "faster production times, improved quality, and reduced costs" when using Glass for hands-free computing or problem solving. The original "Explorer Edition" cost $ 1,500, so while the $ 999 cost of Enterprise Edition 2 is not cheap, it is still much more accessible.

Other companies are also working on business-focused augmented reality lenses, including Microsoft, Vuzix, and Epson. Meanwhile, consumer-focused AR has not gone very far, despite the existence of smart glasses like North Focals. Removing Glass from the X program seems to be a vote of confidence from Google, but for now there is no sign that it reaches a wider audience.

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