Good old Auntie Beeb

The BBC launched a mobile application, Own It, with a Beeb-approved interface designed to keep children safer online when using the baby's first smartphone.

The application's qwerty keyboard is intended to track the child's mood and offer advice as they type. This will include warnings if the application decides that a child shares too much information or sends something potentially abusive. It will also offer links to advice and help sites "if your behavior moves away from safe and sensible standards."

All this is done by the magic of machine learning, but the propaganda in the Play Store promises: "Everything you write is kept completely private, and you never leave the Own It app on your phone."

The application also includes a mental health and wellness journal for the child to fill out, which tracks their emotions and raises safety and intimidation concerns.

The application links to other BBC content and the Own It website, which offers advice on games, vlogs, privacy, staying safe online and where to get help if you have a problem. It also offers a service where young people explain online jargon to the old: In fleek? V-bucks? Bae ??

The application has some high-profile sponsors of the work group of the Duke of Cambridge on cyber bullying.

Javed Khan, chief executive of the Barnardo & # 39; s children's charity, said when the application was first announced: "We welcome the development of an application that encourages children to think carefully about what they do online and how much time they spend doing it … Children face multiple risks online, including cyberbullying, gambling addiction and grooming.

"Our specialized services are first seen: Deliver the damage you This can cause, from abuse and sexual exploitation to mental health problems. Technology companies must do much more to protect children online, and both schools and parents play a vital role in helping children stay safe. "

Initially due to their arrival in" early 2019 ", It It was released this week in the Google Play Store and has not yet been reviewed despite more than 500 downloads.

Hat-tip for Reg reader Richard for alerting us about this. He kindly suggested that the BBC's record in child protection made it the last organization he would like to read his children's conversations. ®

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