Fujifilm has just officially announced its next medium format camera, the GFX 100. The latest version of GFX, the new model joins the GFX 50S and the GFX 50R, launched in 2016 and 2018, respectively. The GFX 100 introduces some important jumps over previous models, which include a much higher resolution, image stabilization in the body and much faster performance. It will be available as of June 27 for $ 9,999.95.
Unlike the previous medium format bodies of Fujifilm, the GFX 100 features a full-size design, which means it has an integrated vertical grip and a much larger posture than the typical mirrorless camera. It is much closer in size to the Canon EOS-1D X than even the Fujifilm GFX 50R. Inside that bulge, the frame of three pounds is a new sensor of 102 megapixels and that system of stabilization of image in the body of five axes, that according to Fujifilm provides until 5.5 stops of correction of shakes.
In addition, the GFX 100 is the first medium format camera with automatic phase detection focusing, greatly improving its autofocus performance compared to previous GFX models. Fujifilm claims that it provides performance gains of up to 210 percent with respect to the contrast detection systems in the GFX 50S and 50R. It can track subjects up to 5 fps in its continuous focus tracking modes and can focus with lighting as low as -2EV. The sensor measures 55 mm diagonally and provides approximately 1.7 times more surface area than a "full frame" chip of 35 mm.
The new 102-megapixel sensor also delivers a much higher resolution, putting the GFX 100 on par with some of Hasselblad's high-end medium format systems and Phase One. It is a backlit CMOS chip, similar in construction to the sensor in Fujifilm's consumer-level X-T3 camera, which can generate 16-bit images through the X-Processor 4. The new sensor has an ISO base of 100, with a maximum range of 12,800 before the increase.
The video features of the GFX 100 are also very similar to those of the X-T3: it can record 4K videos at up to 30 fps, using the full width of the sensor. You can output 10-bit 4: 2: 0 images to an SD card or 4: 2: 2 images to an external recorder via HDMI.
Other hardware changes include a new OLED electronic viewfinder of 5.76 million points, support for two Batteries with up to 800 shots of battery life, a bidirectional tilt touch screen and total weather resistance. Fujifilm redesigned the upper plate of the camera to be more flexible for several types of shots, whether video, manual or automatic. While it has abandoned the dedicated shutter speed and ISO markings that have made Fujifilm's X-Series mirrorless cameras so much appreciated by photographers, the new display panel can replicate them digitally, allowing similar direct control .
I had the opportunity to shoot with a preproduction GFX 100 before today's announcement, and my biggest conclusion was the similarity with the smaller cameras of the Fujifilm X series, both for its ease of use and for its performance. While the GFX 50S and 50R were noticeably slower than the X-T2 or the X-T3 on all fronts, and therefore much more laborious to shoot, the GFX 100 felt as agile and responsive as you would expect it to be. a camera without a modern mirror. , although with a much higher output resolution. What impressed me the most was the performance of the autofocus: the camera could be adjusted to focus on a variety of lenses and subjects, and it had all the same auto-focus features of face detection and eye detection found in the X- T3  Of course, handling the GFX 100 is a completely different matter from a smaller camera, and I could (inadvertently) test the durability of its magnesium alloy body when it slipped from my hands and fell on the concrete floor . Apart from a little dust, which was easily removed with a brush, the camera was unharmed and continued shooting without problems.
The GFX 100 marks a big step for both Fujifilm and the medium format world. It is a camera that can be hung at the top level in terms of resolution and features, but it is available at a much more accessible price. While it's certainly not the camera for me or the average amateur or semi-professional photographer, professional shooters who rely on full-frame digital cameras to replace their medium-format film cameras should probably take a serious look at the GFX 100.