Fujifilm announced that it will re-enter the black and white film market after stopping production more than a year ago. A new movie, Neopan 100 Acros II, is being developed, following comments from, and I quote the press release, "millennials and GenZs," which the company describes as "the new movie enthusiasts."
Acros is an iconic brand that Fujifilm also uses for a monochromatic film simulation on its renowned digital cameras of the X series. Neopan 100 Acros II will be available in 35mm and 120 formats, and Fujifilm says its Super Fine technology -gives gives it a grain and sharpness finer than the original Neopan 100 Acros. Fujifilm will begin selling it in Japan this fall and will take it to other markets according to demand.
The news is remarkable because movie photography enthusiasts have become accustomed to expecting bad news from virtually every commercial from companies like Fujifilm, which is one of them. of the only remaining manufacturers. Earlier this year, Fujifilm announced a general price increase of 30 percent of its photographic film products, and often discontinued the products, as was the case with its monochrome line last year.