Former VR film company Jaunt is giving up on VR to focus on augmented reality

Jaunt, a virtual reality video company that helped foster the early growth of VR video, has focused on augmented reality by "shrinking" its VR-related services and eliminating their "critical" parts. staff.

In an interim post titled "The Future of Central is AR," Jaunt wrote that it will focus on developing technology to create large augmented reality content. "We will shut down several VR products and content services in the coming weeks," reads this post. "This means, unfortunately, that some of our precious and talented colleagues will continue to advance … This highly skilled individual has contributed to our position as a leader in the immersive industry, and the decision to leave them is unbelievable "[19659003] Jaunt told Variety in Variety that he had" fired a significant portion of his staff through corporate restructuring. " The company has not provided more detailed information on the number of employees dismissed, or the VR products and services will be dimmed. (Jaunt says he will work with existing customers to manage conversions and fulfill their responsibilities.)

Today's news follows some major changes in Jaunt. George Kliavkoff, who recently moved to MGM Resorts International, has promoted Mitsui Reaugh, former vice president of business development, to replace Chief Executive Officer. In a September press release, Reaugh was described as the driving force behind the Jaunt XR Platform, the VR and AR distribution system. Jaunt also recently acquired Personify's Teleport system, a software platform that captures and streams 3D augmented reality scenes of objects or people.

Jaunt, founded in 2013, released a 360-degree video product The Verge by 2016. Jaunt One announced an application with a professional VR camera and extensive VR video library Invisible . , VR mini series directed by Doug Liman. Today, Jaunt is more likely to focus on augmented reality, which is the site promoted by Facebook, Apple, Google and others. As can be seen from the Jaunt service name, there is a significant amount of overlap between fields. Sometimes used with the term "mixed reality" or "XR". But this also means that one of the original film VR producers is definitely moving away from VR.

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