Somehow, defying all expectations, people are using the Facebook Stories. And not just a few people, but many: more than 500 million each day.
The new metric is the first time that Facebook says that its product Stories, which initially started on Snapchat and was implemented with great success on Instagram, reached parity in the main application and in Messenger with its implementation on Instagram as well as in WhatsApp, two applications where the Stories format is possibly more useful and adapts to the general product design of the respective platforms. The last metric of the Facebook Stories was a milestone of 300 million daily users in September. (Instagram stories reached 500 million daily users in January, so it's likely that there are more now, although the company is not saying it yet).
Facebook CEO Mark Zuckerberg revealed today's statistics on a call with investors after the company's first quarter. earnings report, in which the company said it had reserved $ 3 billion to pay a fine from the Federal Trade Commission that could hit a record high due to its abysmal privacy and security record. Leaving aside the massive fines of privacy, Facebook continues to grow and earn significant sums of money. And stories are becoming an increasingly vital factor for Facebook's financial success and its persistence among users of all ages.
Operations Director Sheryl Sandberg told listeners on the call that 3 million advertisers had used the Stories format throughout the ecosystem of Facebook applications. So, while we do not have a financial breakdown of how lucrative those ads are, or if most of them are located on Instagram, it seems to make perfect sense for Facebook to take the concept and apply it to its entire mobile portfolio, including the main application of Facebook and in Messenger.
The user's new milestone indicates that Facebook is doing something right, even though it has been easy to make fun of how its Historias approach has been alien to Instagram. It also illustrates the success of Facebook's grassroots coverage strategy, in which it seems willing to put features that some parts of its user base actively dislike in products that, in its view, could appeal to certain demographic groups. Instagram skews minor, and WhatsApp skews international. But the main application of Facebook and Messenger tend to have older user bases and a greater commitment in North America and Canada.
So, although not everyone likes to have stories in their faces when they open Facebook or Messenger, it seems that some users, or 500 million of them, have become accustomed enough to send or see one every day.