Facebook is expanding its video platform while reportedly slashing news show funding

Pace raft watches are expanding even if they are not very popular with young digital natural prospects. Today, the platform announced that it will expand its 15-second ad to more than 10 countries around the world and launch Watch Watch on desktop and Facebook Lite from around the world. Facebook acted as if Facebook had cut funds for some early news produced in partnership with CNN, Buzzfeed and ABC New . .

While Facebook's news content budget stays at $ 90 million, the company reassigns funds to other programs. [79459004] reported that ad revenue generated by Facebook Watch was below expectations.

In October, Facebook announced a partnership with MTV to bring the classic reality show back to Real World and the international market. Confetti In Europe, the Middle East, Asia and Latin America Recode sells subscriptions to services that only Facebook can access from mobile apps this afternoon in consultation with HBO, This is announced through the & # 39; View & # 39; tab. So, Facebook's priority seems to be moving towards a new twist on classic TV programming, rather than gaining popularity in digital media brands.

It's been almost a year and a half since Facebook Watch first launched, and YouTube, Twitch, and other more mature viewers are naturally trivial. platform. It may be a product with low marketing and awareness. According to a recent survey conducted by the Diffusion Group, in 12 months Facebook Watch was virtually unknown to 50% of US adults. Facebook has not disclosed its unique Watch visitors, but instead sees its repeat visitors as separate views. At present, the company has said that over 400 million users watch at least one minute of video per month. According to Omnicore statistics, as of September this year, YouTube's monthly active users are estimated at 1.9 billion.

News that Facebook will expand and continue to grow in more countries Watching on the desktop is a tremendously valuable growth opportunity for video advertising, especially for the international market, for a huge advertising empire. New markets include China (Hong Kong), India (Bangladesh), South Africa, Taiwan, Italy and Saudi Arabia. The service is also reported after teenagers are meeting with other media about accessing demographics over the age of 30 and teenagers have found that they prefer Instagram, a younger sister platform on Facebook.

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