Elizabeth Warren puts a giant tech breakup billboard in San Francisco’s face

On Wednesday, 2020, the presidential candidate, Senator Elizabeth Warren (D-MA) placed a billboard in the heart of Silicon Valley pressing for big technology companies like Facebook, Amazon and Google to separate.

is located at 4th and Townsend, right next to the city's main Caltrain stop, where a large portion of the South Bay's technology workers arrive each morning. It's not exactly a prime location, considering it's not facing the Caltrain station or along the most trafficked sidewalks for employees returning to the South Bay, but the billboard is a few blocks from the headquarters of Lyft and Dropbox, among other startups. Along with the antitrust call to action, the billboard includes a short code number for passers-by to subscribe to Warren campaign updates, a common fundraising tactic. The card is scheduled for next Wednesday.


elizabeth warren puts a giant tech breakup billboard in san franciscos face

Photo by Vjeran Pavic / The Verge

Earlier this year, Warren announced a great proposal to separate giant technology firms, initiating a discussion that was previously done only in the academic field. circles in the dominant political discourse. In his proposal, Warren suggests that companies like Facebook have become too big and powerful, and that they should have acquired assets previously, for example, WhatsApp and Instagram, which have gone back in their own companies.

His proposal also includes a plan to pass legislation that would prohibit owners of platforms with more than $ 25 billion in revenue to also participate in their platforms. "This policy would greatly affect companies like Amazon that run a sales platform and sell their own products on the site."

"Today's big technology companies have too much power," said one Warren adviser. The competition has been knocked down, our private information has been used for profit, and the field has been tilted against everyone else. "And in the process, they have hurt small businesses and stifled innovation. that technological giants do not scare off potential competitors, stifle the next generation of big technology companies and wield so much power that they can undermine our democracy. "

Facebook, Google, Amazon and Apple did not immediately respond to requests for comments.

Update, 4:00 PM ET: Added more context about the billboard placement, from a Verge editor who used to ride the Caltrain every day.

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