Disney CEO Bob Iger announced a new package offer that will include the company's three main streaming services: ESPN +, Hulu and the next Disney +, all for the same price as a standard Netflix subscription ($ 12.99 per month in the U.S.). 19659002] Iger made the announcement during a call with investors today, and The Verge picked it up quickly.
The package, which is only available in the US In the US, it will surely put pressure on Netflix and Amazon, which have similarly priced services. – and could be a key strategy to get people to abandon those services for which Disney offers.
“The positive response to our direct consumer strategy has been rewarding, and the integration of the businesses we acquired from 21st Century Fox only increases our confidence in our ability to take advantage of decades of iconic storytelling and powerful creative engines throughout the company to offer a proposal of extraordinary value to consumers, "Iger said in ap launch of ress that accompanies the announcement.
Of course, if you do not want all three services, Disney +, Hulu and ESPN + will be available separately by $ 6.99, $ 5.99 and $ 4.99 per month respectively.