Disney's Disney + broadcast service will be launched on November 12 for $ 6.99 a month or $ 69.99 a year, the company confirmed on Thursday.
Disney's Kevin Mayer, head of the company's direct consumer unit, gave investors their first glimpse of the Disney + application and interface. As in Netflix, Disney + users are greeted by rows of recommended content, new TV series or movies added to the platform and genres. Unlike Netflix, there are five centers that are located at the top of the page, which will take users to the areas designated for the various Disney franchises: Disney, Pixar, Marvel, Star Wars and National Geographic.
Disney + will be available to broadcast through smart TVs, web browsers, tablets and mobile devices and game consoles, according to Mayer. The transmission service has already secured agreements with Roku and Sony for availability in their respective platforms.
Disney + subscribers will be able to set up individual profiles for those with whom they live; Parental controls will automatically be applied to child profiles. All Disney + content will be available for offline download, and the company is promising a 4K HDR presentation when appropriate on televisions.
This is an example that shows what a specific center looks like, using the first Disney center.
Mayer also announced a couple of new projects that will reach Disney +, including the confirmation that Marvel was working on a series based on the characters of the Avengers, Falcon (Anthony Mackie) and Winter Soldier (Sebastian Stan) Falcon and Winter Soldier joins a series of series currently under development, including two confirmed live action projects from Marvel Studios focusing on Loki and Hawkeye, a Monsters, Inc. show , a show High School Musical and a series Star Wars centered on a bounty hunter, called The Mandalorian . Disney will also finish its vault program in time for Disney +, according to a call from previous investors. The vault program essentially made it impossible to buy a movie until it was released for a limited time. Now, all the films will be available for exclusive transmission on Disney +, according to Iger.
The Hollywood Reporter previously reported that Disney would launch its broadcast service with "500 Disney library movies … in addition to around 7,000 episodes of Disney TV." Netflix had 4,335 movies and 1,197 TV series in 2016 Iger told investors in November 2017 that they planned to "walk, not run" to the broadcast, but that over time it would increase production in original series and movies.
Disney + is the company's great impulse towards streaming to compete with Netflix, Amazon and Apple. The company also has a majority stake in Hulu following the acquisition of 21st Century Fox. Disney also confirmed that it "probably" would combine subscriptions for Disney +, ESPN + and Hulu.