Deepfakes helped Charli XCX imitate the Spice Girls in her latest music video

Thanks to a horrific subculture that used a face swapping tool to insert celebrities into pornography when mainstream readers first discovered DeepPhone at the end of 2017. Recently, experts have expressed concern that the same AI technology can exaggerate fake news. However, there is evidence that Deep Fish can be used for mainstream video editing. The latest music videos from Charli XCX use this technology as an annotation.

"1999" video is a perfect use case for Deep Fade. Among them, Charli and Troye Sivan pay homage to various touchstones of the 1990s such as Steve Jobs, TLC's "Waterfalls" music video, Titanic Nokia 3310, The Sims . In two ways, the video maker used the same basic deep-fetching algorithm to paste Charice and Sivan's faces to dancers who mimic Spice Girls and Backstreet Boys.

Ryan Staake, director of video and director of creative studio at Pomp & Clout, said the decision to use deepfakes was partly artistic and pragmatic It says. Staake used a deep fake to avoid having two singers dressed up for every member of the band, as there was limited window to shoot video with The Verge .


A clips of music videos, AI was used to superimpose Charli XCX's face on backed dancers.

"When you start thinking about the complexities of entering and leaving a wardrobe and dressing table for each of your characters, it will take five times longer," says Staake. "So it was a practical solution in some ways, but we also began to reproduce its bizarreness and aesthetics, which is one of the excitements to make sure that some of it just works."

The reputation of pornography tools Nevertheless, the basic technology of deep-piston is part of a broad and legitimate research field in AI. Over the past few years, various algorithms have been designed to manipulate and edit realistic video. Researchers have created tools that can transform people's expressions into human dolls. This work was also used in mainstream apps.

While tools such as Photoshop and After Effects can produce similar results, computer learning algorithms are easier for amateurs to use, so there is a fear of the popularity of the technology and the false information and forgery of the experts.


A shot of a scene showing a dancer who imitated Charli XCX (Center) and members of Spice Girls.
Image: Pomp & Clout

Staake decided to use the same basic algorithm that his team originally shared in Reddit to improve resolution and make minor modifications to the skin color. As is common in this kind of process, the algorithm requires a lot of data about the subject's face. Staake said that Charli XCX should provide a solid foundation for "strange expressions on stage and mouth-opening blinking" algorithms.

The results are largely confident, and Staake adds all imperfections to the effect. "I'm like who is he?"

This algorithm seems to have been used for the first time. In the music video, and for the first time, they would have been used for commercial purposes. According to Staake, it's just the beginning. He said his team used post-machine effects in other music videos using machine learning algorithms, and deepfake would be part of the regular editing toolkit.

"We use a lot of things internally, learn how to use it, and show where it works best." We certainly think we will see more. Totally amazing tool. "