In July 2018, Lyft announced that it was buying Motivate, the largest operator of shared bicycles in the US. UU., Including Citi Bike in the city of New York. At that time, it was seen as an important move by the transportation company to expand beyond the cars. Now, bicycles and cars are on an equal footing, as Lyft announces that Citi Bike has been fully integrated into its smartphone application.
Lyft previously announced the beta test of Citi Bike in its application for approximately 20 percent of its users. Today, it will be available to everyone with the Lyft application on your phone. Customers can rent a bicycle as easily as they stop a car. (Citi Bike still requires the entry of a five-digit code to unlock a bicycle).
Lyft will also launch a new marketing campaign to promote its $ 100 million investment in Citi Bike to expand the system from 12,000 bicycles to 40,000. It is one of the largest shared bicycle systems in the world. The company says it expects the number of passengers to "significantly increase" as a result of the total integration of Citi Bike today.
It is not the first time that bikes appear in the Lyft application. Customers can use the Lyft application to rent a bicycle or a scooter, as well as obtain public transport directions in three cities: Washington, DC, Los Angeles and Santa Monica. The integration of Citi Bike suggests that it is only a matter of time before Lyft does the same with Motivate's other large shared bike systems, which include Ford Go Bike in San Francisco and Divvy Bike in Chicago.
Lyft is caught in a desperate race with his rival Uber to become the ultimate multimodal transport service. Lyft announced the acquisition of Motivate a few months after Uber said it would buy the bicycle dockless Jump-share company. (Jump bikes are available for rent in Uber or Jump smartphone apps). Both companies are competing to become one-stop shops for all types of urban transportation available, including cars, bicycles, motorcycles and much more.
It has not been totally fluid. In April, Lyft was forced to remove thousands of off-duty electric bicycles out of service in New York City, Chicago and San Francisco after problems with brake systems were detected. It is expected that these bikes will return until this fall.
Citi Bike does not receive subsidies from the city, but it does have exclusive rights to operate shared bicycles in its service area. That compares to other bike and scooter operators, including Lime and Uber's Jump. Both companies are part of a shared bikes pilot that operates in the city and operates in the outer districts: Lime on Staten Island and the Rockaway section of Queens, and Jump in the Bronx and Staten Island. (Citi Bike is also part of the pilot that operates motorcycles without a dock in the Bronx). Meanwhile, Lime and Uber have criticized the city for signing an exclusive contract with Citi Bike that limits the options of the riding public.
But docked, rather than without dock, seems to be the status quo in New York for the near future. State lawmakers passed up the opportunity to lift their ban on motorcycle and scooter services earlier this year. And although another bill has recently been introduced, it is not clear if and when it will be approved. This week, Lime deployed e-scooters in Hoboken, New Jersey, which is just across the Hudson River from New York City, as part of a six-month pilot program. New York is one of the last states of the USA. UU In prohibiting motorcycle and scooter programs without a dock.