Today's article was written by Les Ottolenghi, senior vice president and CIO of Caesars Entertainment.
The game and entertainment industry is a pivotal moment in history. The traditional entertainment way is a hyper-connected world. By joining Caesars Entertainment in January 2016, she was able to improve her guest experience across the enterprise with 55 destinations by seeking to become a purely digital business. Customers who are familiar with mobile devices and OmniChannel environments expect digital, real-time, and reliable entertainment. Caesars is using Microsoft Cloud technology from the Office 365 product line to Azure and Dynamics 365 as a key element in its strategy to apply digital technology to the casino gaming industry.
Microsoft cloud technology provides entertainment options to mobilize and care for new customers and team members. Agility is always a key advantage when trying to stay ahead in an evolving, connected world. With Office 365, we have a modern workplace that improves efficiency in an intelligent way that maps to business strategy. For example, the dissemination of information and real-time connectivity between employees using Office 365 facilitates the teamwork required to deliver a superior customer experience. IT teams can use Microsoft technology to deploy these capabilities to businesses much more smoothly than ever before. As part of the Microsoft cloud rollout, we have answered user questions about deployment to support change management by deploying a text message bot built on the Microsoft Azure Bot Service framework. Thanks to the pilot team, the IT team not only gained experience in bot design and development, but also succeeded overall across the board.
Office 365 business productivity tools are exceptional, up-to-date, compatible, highly secure, and resilient, allowing IT departments to invest in exploring new technology opportunities. With built-in security services and other integrated features, IT can focus on customer-centric initiatives. More than 60% of IT projects are aimed at delivering value to customers and team members. When we build digital technology in everything we do, we turn to brick and mortar, a platform business that delivers what our customers want.
Caesars recently experienced an interactive immersive game and entertainment environment at the LINQ Hotel + Las Vegas Strip. The LINQ screen in the RE: MATCH bar provides an interactive digital experience, including a game on the bar and a unique immersive digital art installation. Across the casino floor of The Book, customers can open their Xbox, play casual games and compete in next-door electronic sports events. All this turns into a unique experience that you can use every day all day. To facilitate coordination among over 200 people involved in the project, we shared the information we needed to connect teams and provide experience using Office 365. A Good Example of Leveraging Microsoft Technology to Optimize Resources and Focus on Customer Engagement Models
Explore real-time machine learning by testing AI features in Azure. A content-based content creation and distribution model that helps customers provide the information they need when they need it, when they need it, on the wall, or on the palm of their hand. In the event of a problem in Los Angeles Airport in the future, your arrival may be delayed, so you can eased anxiety beforehand by sending an e-mail that you can feel secure about your reservation or by sending an e-mail confirming that you have a large journal show ticket .
Caesars Entertainment is in the early stages of global Windows 10 deployment. The ongoing release cycle of Windows 10 will satisfy the expectation of a continuous upgrade on the digital platform. We also focus on providing the right skills to our team members. Surface Pro was a powerful product that was a means of choice for our executives. Employee satisfaction is a very important part of our culture. Our team members are more engaged and satisfied with their work because they have modern, cloud-based tools that can make connections and improve productivity. We know that in a network environment where individuals are vulnerable to cyber attacks and fake information, they can work securely. This is because you can use Office 365 with security platforms and controls, along with services such as Azure Active Directory and other Microsoft security services, to geocode login notifications.
Caesars is a digital change, we are poised to embrace new opportunities in the game and hospitality business. The best way is to make your team members happy and productive with a modern work environment and Microsoft cloud technology.
Read More Here: https://www.microsoft.com/en-us/microsoft-365/blog/2019/07/23/caesars-entertainment-bets-on-the-microsoft-cloud-drives-innovation-in-gaming-hospitality-and-entertainment/