Tyler "Ninja" Blevins, the Twitch superstar with more than 14 million followers, will leave the Amazon-owned platform to join the Microsoft Mixer service. This was really unexpected considering that Mixer is currently lagging behind Twitch, YouTube and Facebook Live in terms of audience.
“Ninja will be broadcast exclusively on Mixer! We couldn't be more excited about this news and what it means for our community. We are committed to building the best and most positive transmission community, as well as continuing to foster growth, "wrote Josh Stein, Mixer's Social Leader on the official Mixer Discord server.
It remains to be seen if Ninja will be able to attract to its massive Twitch to Mixer community, but this is definitely a bold bet from Microsoft. A couple of weeks ago, the company also got Ray "Stallion83" Cox, the world leader in Xbox and Gamerscore achievements, to leave Twitch for Mixer
I'm leaving Twitch and starting a new one in Mixer
This is my last Twitch broadcast, alienating a part of its massive communities along the way, we hope this is worth it for everyone involved, but this is definitely a great vote of confidence for Mixer at a time when it seems that the platform will never reach its competitors.
Additional readings: Microsoft, Mixer, Twitch