Most fast food chains seem to be in the fake meat trend. Beyond Meat and KFC today announced that they will test fried plant-based nuggets and boneless wings (over fried chicken) in one place in Atlanta on August 27. Customers get free samples when they buy something that day and KFC asks for feedback. Their idea is "to be considered as KFC evaluates extensive testing or potential national launches," KFC explained in Bloomberg . Burger King has launched Impossible Whopper at all American stores, and the metro announced it plans to test Beyond Meatball Marinara at 685 restaurants in the United States and Canada. Carl & # 39; s Jr. sells meatless burgers made by Beyond Meat, and White Castle offers Impossible Slider. This restaurant partnered with Impossible Foods or Beyond Meat to set the company into fierce competition.
In addition to the competitive atmosphere, Beyond Meat sells its products at grocery stores, but Impossible Foods is working to do that. The U.S. Food and Drug Administration has lightened green light on impossible foods by approving soybean leg moglobin, a small-cost major ingredient.
Beyond Meat was listed earlier this year and expected to be profitable by the end of the year. In a recent import request, the company said it plans to develop more meatless options, including ground beef. Impossible food has not yet been disclosed, but investors are already trying to buy equity.