Earlier this week, Microsoft updated the terms for the transfer of its local license to hyperscale clouds and the change has given rivals new ammunition in their war for the supremacy of the cloud service provider.
We are updating the outsourcing terms for local Microsoft licenses to clarify the distinction between local / traditional outsourcing and cloud services and create more consistent license terms for dedicated and multi-client hosted cloud services. As of October 1, 2019, local licenses acquired without Software Assurance and mobility rights cannot be implemented with dedicated hosted cloud services offered by the following public cloud providers: Microsoft, Alibaba, Amazon (including VMware Cloud on AWS) and Google. They will be referred to as "Listed Providers."
Putting a finger on the pulse of the industry, it would seem that Microsoft's new Azure license decision is the penultimate move that condemns the company's cloud business according to its competitors as the president of Google Cloud, Rob Enslin and the CTO of Amazon Werner Vogels who intervened to condemn the latest restrictions.
Shelf-ware. Complex prices And now seller locked up. Microsoft is bringing its greatest successes of the 90s to the cloud. https://t.co/mtS2jmncsp[19659005-24—RobertEnslin(@RobertEnslin) August 7, 2019
While Enslin was a bit more pedantic in his criticism of Microsoft, Vogels presents a "more condemnatory bait "and change" argument through his Twitter account with Sandy Carter, vice president of Amazon Web Services, which leads LinkedIn to make the point.
However, another bait + change for $ MSFT eliminating the license benefits to force the use of MS First, MS removed BYOL SQL Server in RDS, now there are no Windows updates with BYOL in # AWS. It's hard to trust a partner who increases prices, eliminates benefits, + restricts freedom of choice https://t.co/h4RkFHzcjP[19659005▪—WernerVogels(@Werner) August 5, 2019
However, the reality is slightly different from how Amazon and Google do are painting right now. Yes, the new restrictions on Mi crosoft make it more costly for customers to cross between cloud providers, but the license change, according to the company, is partly due to the amount of new services it is implementing for customers and the increased competition in the market  An unwanted consequence of the new licensing rule is that it would actually make it less expensive for customers to run Microsoft software in their own cloud instead of opting for Frankenstein a solution in Google Cloud AWS.
As a cloud and infrastructure leader in Credera Ben Mead summarizes the CRN decision, Microsoft is actually introducing a complexity that, in the end, will allow not only itself but its competitors the opportunity to increase cargo migrations of IaaS work, which should be beneficial for all suppliers.
Additional readings: Amazon, AWS, Azure, Google Cloud Partner, Microsoft, On-Premises