Apple’s show time special event: what to expect from the TV and news service announcements

Apple CEO Tim Cook will take the stage at the Steve Jobs Theater on Monday to present two new subscription services for the company. One is a highly anticipated video service that will put Apple in direct competition with Netflix, Amazon Prime Video, Hulu and other heavyweight broadcast, to some extent.

On March 21, Recode reported that Apple's main focus outside the door will be to simplify subscriptions to services like HBO and Starz. Unlike now, where the TV application takes you to third-party applications to watch shows, Apple will offer content from all its partners directly within the Apple TV application under this new approach. On March 22, The New York Times confirmed that HBO and CBS agreed to be part of Apple's new video drive. CNBC says that Hulu has chosen not to participate, and Netflix has already confirmed that it does not participate. CNBC pointed out that even some of Apple's partners still do not know how the company plans to package and present the new service.

The other new service is an all-in-one subscription news / magazine service that could change the way many iPhone owners keep up with current events and their favorite publications.

The company spent the first half of this week making new hardware announcements, including new iPads, iMacs and AirPods, so the entire focus at the event will be on its latest software and services.

Apple Video

Apple has spent years finding its way to this point. One of the most quoted quotes from Walter Isaacson's Steve Jobs biography was Jobs's boast that he had "solved" the challenge of reinventing the consumer's television experience. The late Apple co-founder allegedly hoped to continue working on a television after leaving his post as CEO before his health took a negative turn.

But the company has faced years of fruitless negotiations and has stalled progress. He never managed to implement an adequate Internet television service like the ones we've seen on Sling TV, YouTube, Hulu, AT & T and Sony. Therefore, although Jobs' offer is almost certainly irrelevant to any video subscription offer that we will see on Monday, this is still a big effort for Apple. The company has been pouring resources into the original programming, and has a growing catalog of television shows with big names involved.

Apple had an unpromising start with its original programming. House of Cards is Netflix's first major series, and was one of the most triumphant. The first blow of Apple, on the other hand, was The planet of applications. The Flagrant Shark Tank imitation starring Will.i.am, Jessica Alba, Gwyneth Paltrow, and Gary Vaynerchuk was saved by critics and viewers alike and canceled after only one season.

Apple then attempted to stretch the popular Karaoke Carpool segment of James Corden into an independent television show. Comments for Carpool Karaoke: The series was not much friendlier; Yes, a fun late show with some memorable moments can get fatigued when running for 20 minutes. But the program, at least, reached a second season and earned a Daytime Emmy in the process. And most importantly, it brought out Apple's original content from the Apple Music app, a place where nobody would even know it and moved it to the most sensible TV app that comes pre-installed on iPhones and Apple TV. That is the application that is expected to be the home of Apple's new subscription service, although the company has announced an iTunes TV and movie application for Samsung TVs that could also be expanded to devices other than Apple.

How much will it cost? [19659011] Rumors have consistently said that owners of Apple devices will be able to transmit at least part of the service's original programming for free. But there is definitely going to be a monthly subscription component; All this is meant to further boost the revenue of Apple's service business, remember. I still have not seen any credible rumor of what Apple plans to charge consumers. Apple Music costs $ 9.99 per month for individuals or $ 14.99 per month for a family plan.

It is likely that Apple is calculating how high you can get here without touching the overhead of subscriptions. A combined Apple Music / Apple Video package seems a smart convenience to offer. At the end of January, Cheddar reported that Apple is also setting up a game subscription service. Will consumers really pay for all these things separately if Apple does not combine them?

When Apple concentrates on grouping other video services at the beginning, it makes sense that we have not seen price rumors of what the company could charge to access its own shows.

How will I see Apple's TV service?

The main theory at the moment is that Apple will integrate its subscription video service directly into the TV application on iOS and Apple TV. But there is no TV application for Mac, Windows or Android, not to mention Roku, Fire TV and game consoles. That leaves out many potential customers, so Apple will have to find another way to see. A desktop browser could be an easy solution for PC, but other platforms will require dedicated applications.

Samsung has already announced that an application of movies and TV shows from iTunes will reach its QLED 2019 TVs, so at least one TV manufacturer with a portal for the subscription service. But Apple still needs to cover much more land, so it is likely that the same iTunes application or a subsidiary of the TV application will be directed to other TVs and broadcast devices in the coming months.

Today, the Apple TV application brings together programs and movies from different video services (more than 100, according to Apple) and provides users with a main center to search for that content or find recommendations on what to see next. But when they hit Play, viewers continue to switch to third-party streaming apps from HBO, Hulu, Showtime, Starz, Syfy and other partners to see something. The creation of a complete data transmission application eliminates that awkward jump between applications.

Apple's news subscription service

Apple is set to greatly expand the reach of its Apple News application with a new subscription service that will unlock access to hundreds of participants. Newspapers and magazines that normally keep their content behind a payment wall. This new service, described as "Netflix for news," is derived from Apple's acquisition of a company called Texture last year.

It is rumored that the paid news service will cost $ 10 per month, and The Wall Street Journal previously reported that Apple, at least once, expected to maintain a 50 percent cut in subscriptions for itself.

Some publishers have refused Apple's terms. Yesterday, The New York Times reported that both he and The Washington Post chose to abandon the Apple service that will be launched soon, but The Wall Street Journal It is said that he has signed. That is a great achievement for Apple, but two immediate advantages are proof that Apple is already having problems in grouping the publications that many consumers would want from a service like this. The Times said that Apple is still demanding about half of the subscription revenue from partners, which far exceeds the 30 percent it receives from subscriptions to the App Store and payments within the application.

But millions of people use Apple News on their iPhones, iPad or Mac, and Apple's tone is about exposure and new eyes. Therefore, it will be very interesting to see which publications agree to take their content to the service on Monday and if Apple can offer something convincing, especially if it is really going to cost $ 10 per month.

Update March 22 at 5:30 PM ET: The article has been updated with new information from The New York Times and CNBC about Apple's video partners.

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