Apple’s price hike strategy is paying off

Although iPhone sales were up 0% from the previous year, Apple ended the fourth quarter with an increase of 29% in smartphone sales. It also increased to $ 62.9 billion from $ 52.5 billion in the second quarter of last year. Both sales and profits exceeded Wall Street expectations in the quarter.

Apple's fourth quarter ended in September. I just explained the first few weeks of the new iPhone XS and XS Max launch. (The iPhone XR announced in September could not pre-order until October.) Despite slow sales growth, the average selling price per iPhone increased to $ 793 from $ 724 in the third quarter.

Apple's price hike strategy seems to have worked. The $ 1 trillion company launched its first $ 1,000 smartphone in 2017 with a $ 1 billion iPhone, and this year it will sell $ 749 in the iPhone XR, $ 999 in the iPhone XS, and $ 1,099 in the iPhone XS Max. The trend of expensive mobile phones continued. (19659004) Apple's 2018 MacBook Air Refresh "style =" object-position: 50% 50% "data-upload-width =" 1018 "src =" -mQmfEBxQBTItD3ZDuSwYvjz9Q = / 0x0: 1018×568 / 1200×0 / filters: focal (0x0: 1018×568): no_upscale () /"/>

Image: Apple

Apple unveiled new iPad and MacBook devices this week, starting at $ 999 to $ 1,099 for the new MacBook Air and $ 499 to $ 799 for the Mac mini, and the new Apple Pencil 2 Starts at $ 99 to $ 129 and the new Smart Keyboard costs $ 179. This is the price of the most expensive version of Folio's previous model.Cupertino said last month to the US Trade Representative that the trump- Some say that Apple products, including AirPods and chargers, are much more expensive.

On the other hand, Apple's service division, which includes AppleCare, iCloud and Apple Music, achieved $ 10 billion in revenue (the cost of repairing Apple products is also 649 without an Apple iPad + The iPad sales volume is expected to decline from the previous quarter ahead of keynote this week, as Mac sales have grown 42 percent since the launch of the new MacBook Pro in July.

While Apple is selling a lot of new Apple hardware this week and the price is high, Apple expects a strong holiday, of course. It is expected to increase from $ 88 billion to $ 93 billion this year.

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