Apple’s new MacBook Air faces strong Windows and iPad competition

Steve Jobs changed the notebook world a decade ago when he took his MacBook Air out of a small paper office envelope to introduce the notebook. Apple Macworld 2008 keynote speech shocked the crowd and shocked the entire PC market. Apple built a wedge-shaped laptop, the thickest part still thinner than the thinnest part of the Sony TZ series. It was one of the thinnest notebooks in 2008. Other PC makers did not have a competing product, and PCs took years. Find answers in the market.

Apple's MacBook Air ten years ago has revealed a new era for notebooks, but the company's latest refresh, released earlier this week, shows how competition has caught up. Originally, MacBook Air excited the crowd a decade ago, but the model released earlier this week was more refreshing than the revolution.

  MacBook Air 2012 Official 1020

The MacBook Air

It is a big size large notebook. Originally, some of the charms of MacBook Air were reliable hardware. The keyboard has a moderate amount of travel, and the glass trackpad is soft and smooth. You can open the lid and restart it reliably. Even after you close the MacBook Air lid for a few weeks, the battery will not drain. The smooth wedge design and light frame were also very attractive if you wanted to travel and the battery life was solid. This combination of hardware was very attractive to consumers.

At that time the Windows laptop was a mess. Most are made of plastic and have unstable track pads, making PC users more familiar with the dissatisfied experience. Windows laptop booting is slow and resume failed. Battery life was also bad for many Windows laptops compared to the MacBook Air, and people like Dell's Adamo survived the thinness of the MacBook Air, but could not beat the entire package for more than five years.

When Windows 8 was released in October 2012, I spent a lot of time looking for the perfect Windows laptop, and like many others, I chose the MacBook Air. Running Windows on a MacBook was not ideal, but it was the best option at the time. The PC industry has finally unveiled its answer to MacBook Air in 2015. Dell's XPS 13 has been featured on the CES 2015 with impressive state-of-the-art displays, glass track pads and machined aluminum and carbon fiber designs. I switched it immediately, and PC makers finally figured out how to compete with the MacBook Air.

  Dell XPS 13

Dell's XPS 13

Microsoft released Surface Pro 3 and the marketing campaign was Mac vs. PC collision reproduced. While Surface Pro 3 made its debut with Windows 8, Microsoft developed Windows 10 to take the next step in the revolutionary tablet-centric transformation of Windows 8. Microsoft worked closely with Intel to improve the Windows trackpad, and the gestures of Windows 10 felt the same as the trackpad on a PC laptop MacBook Air. With the release of Windows 10 in 2015, Apple's MacBook Air was launched and competition became even more intense.

The best Windows laptops available now include devices from Huawei, HP, Microsoft and Lenovo. Although there have been some experiments in Windows 8 days, it seems that the industry has settled into a common 2-in-1 form factor that offers some tablet features along with more common notebook formats. HP's Specter X360 works great in this combination, but devices such as Microsoft's Surface Laptop 2 and Huawei's MateBook X Pro offer traditional laptops in modern touchscreen packages.

Surprisingly, Apple's new MacBook Air is a new Windows laptop computer with a new high-resolution display included with the MacBook Air. Since Air was sold for $ 999 for a low-resolution non-IPS display for 10 years, it was a lot needed. Although Microsoft has revamped its Surface Laptop 2 with Intel's latest quad-core U Series processors, Apple chose a less powerful dual-core Y-series processor in the new MacBook Air. Apple

Apple has introduced the latest generation of controversial butterfly keyboards I decided to release it. The new MacBook Air. It's still early to know if Apple's improvements to the Butterfly Switch are sufficient to solve dust problems, but it's a keyboard that people like or dislike.

Apple has added the Touch ID to its latest MacBook Air. A bigger improvement is the face ID. In Windows 10, support for Windows Hello has been added so you can log in to your PC with your face only. Most current Windows laptops now include Windows Hello, and Face ID will be a welcome improvement on all MacBooks.

It seems that most of Apple's noticeable hardware improvements are reserved for iPad Pro. Apple has added Face ID to the latest iPad Pro and powerful A12X processors. It is built with 7nm technology and has 8 core CPU and 7 core GPU. Apple says the new iPad Pro is faster than 92 percent of all portable PCs sold in the last 12 months, and this new hardware delivers "Xbox One S-Class graphics performance." This performance improvement is less impressive on the iPad Pro than on the redesigned MacBook Air with reduced bezel and Face ID.

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Apple's new iPad Pro
Pictures of Dan Seifert / The Verge

Although Apple's new MacBook Air can not keep up with the notebook market, iPad Pro is stealthily evolving. It's clear that Apple prioritizes the iPad Pro as the consumer's "computer" rather than the MacBook, but it has become clearer at the Apple event earlier this week. Apple has sold more iPads in the past year than any single manufacturer's full lineup of notebooks. "This not only makes iPad the most popular tablet, but also makes it the most popular computer in the world," said Apple CEO Tim Cook.

Apple also said there are over 100 million active Mac devices worldwide compared to 1.5 billion active Windows PCs (19459046) that Microsoft just released shortly last week. Because the Mac is only 6% of the total desktop PC market, Apple will focus on the iPad rather than the Mac. Apple did not comment on active iPads, but Cook has discovered that more than 400 million iPads have been sold to date. Even half of them are still active today, but they are twice as many as active Mac devices worldwide.

By 2017, Mac sales will continue to trend in the PC industry, but most of the quarter was small, but growing. For 2018, Mac sales continued to decline every quarter, while iPad sales were almost stagnant. Apple is still making more money than its iPad sales in Mac sales, but it will change if more consumers can choose iPad Pro than MacBook Air or other Windows laptops.

This year iPad Pro is priced at $ 799 for the 11-inch model and $ 150 for the previous 10.5-inch version. The larger 12.9-inch iPad Pro starts at $ 999 instead of the previous $ 799 price. Given the price of an iPad keyboard, the 12.9-inch iPad Pro is priced the same as the basic MacBook Air ($ 1,199), which is an interesting choice to choose between macOS, iOS, or Windows-based computers.


Making it hard to see how people are choosing Apple has traditionally made the sales figures for Mac and iPad incredibly transparent and reported quarterly, unlike the rest of the industry because Apple's pricing strategy is a sign of early redemption Apple is no longer reporting sales figures for iPhones, iPads, and Macs, so it's not clear how MacBook Air and iPad Pro will compete with existing PC laptops.

Discussions on tablet-to-laptop It's clear that Apple's new MacBook Air is facing more competition than it has ever faced The. MacBook, but the PC industry improved thanks to both Air and iPad Now is not the new MacBook Air iPad get made in the future.

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