According to a new report from Strategy Analytics, Samsung Electronics and Fitbit have quadrupled the number of smart watches shipped in the holiday quarter of 2018 over the same period last year. Due to the growth of the smartphone market, Apple still dominates more than half of the smartphone market, while Apple's share fell by more than 15% over the same period. This figure depicts a healthy picture of the global smart watch market, which grew 56% annually, depending on the number of analysts.
Despite Apple's market share decline, it still sells SmartWatch. According to the data from Strategy Analytics, Apple's shipments increased 1.4 million units over the same period last year, and 9.2 million units shipped in the fourth quarter of 2018. Samsung Electronics became the second largest manufacturer with 2.4 million units shipped (6 million units in 2017), and Fitbit increased shipments from 0.5 million units to 2.3 million units.
Last year's Apple Watch Series 4 finally improved Apple's wearable formula to deliver the original vision, and Samsung's Galaxy Watch felt a brand new start, even when running short. Fitbit, meanwhile, has released Versa, an inexpensive second-generation smart watch that addresses many of the original problems.
As everyone's sales increase, Google seems to be the only loser in the Strategy Analytics report. Although the company does not produce its own smart watches, the company's software OS is a companion software that can be worn on Android. However, all of the most popular smartwatch brands continue to use their software instead. Google is rumors that it will someday produce a so-called "Pixel Watch" smart watch, but it appears to be inadequate in the wearable market.