The Information reports that Apple's streaming TV service, similar to Amazon Prime Video and Netflix, will be available in the first half of next year. The service, which may exist as a standalone app or exist within existing TV apps, will be available in the US for the first time and will be available in more than 100 countries over the next few months, the report said. Similar to Amazon's channel capabilities, it combines original programming, access to third-party services, and the ability to subscribe directly to channel packages provided by network and cable providers.
Over the years, Apple has been struggling to stream like digital media and smartphone applications. However, due to complex licensing transactions and tight control over pricing and bundling of media conglomerates, iPhone makers are less successful than competitors such as Amazon and Netflix. Both have built a strong ecosystem that mixes licensed content with original programming. Although Apple sold its own set-top box in 2006, it has become a channel for other companies' media, and the Amazon and Rocu share market lag behind.
Apple is ready to try and change it with the launch of official streaming TV services. It is free for iOS device owners and exists as a home interface. Its Apple TV line, reporting information . One problem is that Apple is not willing to let software exist outside its hardware, limiting its scalability. Amazon is based on the Prime Video app, while Netflix is a mobile app, a basic smart TV app, and a streaming set-top box app. For Amazon, which produces fire-fighting TV lines, its software is the entire home interface of its devices. In other words, consumers have numerous access points to Prime Video and Netflix, and Apple will have to limit its own coverage.
It still reflects Apple's approach to other hardware and software products, which can be proven to be irrelevant if millions of iOS and Apple TV users sign in through the free service. (Especially for Prime Video, Amazon's $ 119 annual fee, Netflix's monthly fee is $ 7.99.)
There is an ingenious programming program that Apple has set aside $ 1 billion in 2018. So far, Apple has placed original programs such as Carpool Karaoke and Planet of the Apps on Apple Music. But this new service will be a misleading home of a dizzying project that has been confirmed in the last few years. As colleague Andrew Liptak said, Apple is doing a lot of work.
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I'm not sure if this programming is good. Given that Amazon and Netflix found their footsteps in Hollywood and took several years to get started with the Emmy and Oscar-winning projects, Apple could bring in the same level of talent and succeed in high-quality televisions and movies. But Apple certainly has the desire to compete with the money to spend.
15 years ago, iTunes dominated the digital media environment as a place for users to browse, purchase, and play music, TV and movies on their computers and MP3 players. Despite the dominant position of the iPhone in the smartphone era, Apple continues to keep up with Spotify with streaming music, missing the boat from the streaming video. However, when successful TV service starts, the company may start to supplement the time.