Apple reportedly close to adding HBO, Showtime, and Starz to upcoming video service

Apple is expected to reach agreements with HBO, Showtime and Starz in time for its March 25 event, which will mark the debut of the company's expected subscription video service. Finding content partners is proving critical, according to Bloomberg Mark Gurman, because the vast majority of television shows and movies about the new service at the launch will be third-party.

Apple has been investing money in the original programming and has signed agreements with many important names, many of them will attend the event at the Steve Jobs Theater, but those efforts are not far enough to be ready by day one. But the company will have at least part of its current content as Carpool Karaoke: The Series .

The three premium networks are still negotiating with Apple on issues such as user experience and marketing, but an agreement with at least some of them could be concluded by Friday. Earlier it was reported that Netflix and Hulu do not want to have anything to do with Apple's service. Currently, Hulu allows its content to be included in the Apple TV application, but that seems to be what the company wants to carry out its relationship with Apple. Meanwhile, Netflix has grown so tired of Apple's subscription terms that it no longer allows customers to register directly from their iOS application.

Bloomberg again suggests that the service will live within the Apple TV application on iOS and Apple TV. After having read all the rumors of the past few months, I am still a bit confused about what you can really play from the Apple service. Bloomberg makes it look like Apple is signing content partnerships for the Netflix-style, all-in-one broadcast. But there are also indications that Apple plans to sell subscriptions to some associated video applications from the TV application. Will users still be expelled to third-party applications for any content? What will the Apple TV application look like for non-subscribers after this service is launched?

There's a lot that Apple should review on March 25, and that does not even include the subscription service to the magazine that also plans to reveal at the same time event. Bloomberg says video and magazine subscription services will be offered separately, but Apple may try to sell to consumers with special discount packages. The journal service will become part of the Apple News application.

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