Apple and Bird are working together to further facilitate the process of renting an electric scooter without a base. Soon, anyone with an iPhone can use the Apple Pay NFC tag to unlock and rent a Bird scooter, without ignoring the company's e-scooter application.
The news was first mentioned by Jennifer Bailey, Apple's vice president of Internet services, in her opening speech at the Transact conference in 2019 in Las Vegas, which is aimed at people in the payment industry. In addition to Bird, Bailey also said that Apple was working with a parking meter company called PayByRide and Walmart's e-commerce subsidiary, Bonobos.
Finding and renting a Bird scooter today is not particularly difficult, so the fact that Apple and Bird see it as an opportunity to make an experience without friction is even more frictionless (no friction?) is interesting. Download the Bird application, find the nearest scooter on the map, scan the QR code and you're done. This new feature would eliminate all those steps and allow you to simply touch your phone against the e-scooter to start the transaction and begin your journey.
There are some requirements: you must have Apple Pay and a phone with an NFC chip (iPhone 7, 8 or X), you must be 18 years of age or older and you must accept that Bird & # 39; s terms of service. When you touch the phone against the scooter, Bird's website will automatically open on your phone, where you can do all that.
For Apple, this is a way to expand the use cases of Apple Pay to the functions that would normally take place within a smartphone application. At the Transact conference, Bailey said Apple was looking to break barriers by introducing shortcuts that use NFC tags, according to PaymentsSource . For Bird, it is about attracting as many people as possible on their scooters, including those who are traveling for the first time and who have not yet downloaded the application.
"Just like visiting a grocery store with Apple Pay capability, individuals, whether they have the Bird application downloaded, can now use the Apple Pay NFC feature to easily start a Bird ride," said a source. of the subject "This global function will allow people to have smooth access to a sustainable mobility option, at the same time they know that their information is secure with Apple Pay."