Apple is jumping into streaming video with a huge library of shows and films

Apple is preparing to launch a TV and movie broadcast service, and that means putting together a large catalog of original content. The company is expected to reveal its offer at an event on March 25, and could give us a first look at some of the original programs that are in process.

The streaming services market is already full: Netflix, Hulu, and Amazon have been constantly launching their own original programming at different levels of acclaim for years. Disney is expected to release its broadcast service, Disney +, next month, and NBCUniversal plans to launch a broadcast service in 2020. Both companies will be able to rely on the catalogs of the most beloved movies and shows, which will make the entry even more difficult for a Newcomer, like Apple.

To enter that crowded market, Apple is paying a lot for its original programming, which supposedly exceeds one billion dollars. What do you get for that amount of money? Quite a lot of programs

Although the service has not yet been announced, movie acquisitions, rights agreements and orders for new television series are reported months before its debut. So we know a lot about what Apple has in store for its next service.

If you are waiting for the next series in the style of Game of Thrones you probably will not find it in Apple. Reportedly, the company adheres to a "family friendly" approach when it comes to content, without nudity or insults, and has used a heavy hand when it comes to the development of such content. Last year, The Wall Street Journal reported that one program, Vital Signs based on the life of Dr. Dre, was "too violent" and was subsequently canceled, while ] Carpool Karaoke was abruptly delayed due to language.

Apple has collected a handful of animated and child-oriented projects. There is Central Park an animated series by Bob's Burgers creator Loren Bouchard, about a family of caregivers in Central Park in New York. Apple also acquired an animated film called Wolfwalkers directed by Tomm Moore and Ross Stewart, about a girl who decides to save the wolves of Ireland, who are being hunted to extinction.

In addition to these projects, Apple signed an agreement with the production company behind Pannuts by Charles Schulz and plans to launch a series of STEM-related shorts on Astronaut Snoopy, followed by a variety of shows, specials and shorts, according to The Wrap . Apple also ordered two Sesame Street one animated, one live.

There are also several comedy shows. The first is Dickinson a half-hour comedy show about the poet Emily Dickinson, starring Hailee Steinfeld ( True Grit, Spider-Man: Into the Spider-Verse, Bumblebee ), and is described as "a bold exploration of the limitations of society, gender and family". The series will also feature Jane Krakowski ([19459008UnbreakableKimmySchmidt) as Dickinson's mother.

Also on the list is a series still to be titled It's Always Sunny in Philadelphia creators Rob McElhenney and Charlie Day. Not much is known about the program, other than that it will "explore the complexities of the human condition through fun and innovative ways." Given Apple's emphasis on PG content, it's probably not something like Always Sunny . There is also You Think It, I & # 39; t Say It a half-hour comedy series based on a newly published collection of short stories by Curtis Sittenfeld. Kristen Wiig was scheduled to star in the series, but since then she retired and, according to reports, the project is on hold.

The company has several dramas and thrillers lined up for the service. The biggest (and the first show ordered for the service) is a series called The Morning Show starring Reese Witherspoon, Jennifer Aniston and Steve Carell. It is loosely based on a book by CNN reporter Brian Stelter called Top of the Morning: Inside the Cutthroat World of Morning TV Apple has ordered two seasons of 10 episodes for the show, and Variety says that Carell will play a "morning presenter who is struggling to maintain its relevance."

Other dramas include Little Voice by JJ Bad Robot Productions by Abrams, which is described as a half-hour drama that deals with the lost twenty-something that will be a "love letter to the diverse musicality of New York"; Little America a series of anthologies by Kumail Nanjiani and Emily V. Gordon ( The Big Sick ) on immigration in the United States; Swagger, a series based on basketball player Kevin Durant; and My glory was that I had such friends, a miniseries based on a memory of Amy Silverstein about a group of friends who helped her while waiting for a second heart transplant. That project will reunite Alias ​​ duo J.J. Abrams and Jennifer Garner, who are scheduled to star in the series.

Apple has also given orders to some unnamed dramas. One comes from La La Land and Director of First Man Damien Chazelle, and it is also reported that the company is closing an agreement to adapt an Israeli series called Neverlot with Richard Gere attached.

There are a couple of other projects that are currently under development, including Pachinko an "international drama" based on the novel by Korean author Min Jin Lee, about four generations of an immigrant family, and Shantaram about an escaped prisoner from Australia who ends up making a new life for him in Bombay.

Apple is also preparing several science fiction programs, and has brought some heavy hitters to execute them. The first is a reboot of the classic science fiction anthology series Amazing Stories . The show began with Pushing Daisies, Star Trek Discovery and American Gods showrunner Bryan Fuller, but has since gone, apparently due to company restrictions. Once upon a time co-creators Adam Horowitz and Edward Kitsis replaced him.

Ron Moore, the creator of Syfy Battlestar Galactica reboot is behind a space-based series called for all of humanity about an alternate world in which the space race of The era of the Cold War never ended In the New York Comic With last year, Moore talked about his fascination with Apollo missions and said he is "dangerously optimistic".

Apple achieved an adaptation of one of the best known science fiction novels, the Foundation by Isaac Asimov, which has long been eluded to the cinema. The series of 10 episodes comes from David S. Goyer ( Batman Begins, Man of Steel ) and Josh Friedman ( Terminator: The Sarah Connor Chronicles ). It takes place in the distant future when an interstellar empire begins to collapse. Marvel, comic writer and fantasy author Saladin Ahmed has said that he is one of the writers of the project .

Apple also released a series starring Jason Momoa, which is described as "an epic drama that builds the world." "It's called See, and comes from Steven Knight, the creator of Peaky Blinders and Francis Lawrence, the director of Hunger Games: Catching Fire. Momoa will play a warrior and leader named Baba Voss.

Finally, word spread in January that Apple is working on an agreement with Simon Kinberg ( X-Men: Dark Phoenix ) and David Weil (Amazon The Hunt ) for an "ambitious, character-based, big-budget gender show." Another project in development is an adaptation of Terry Gilliam's movie Time Bandits with Thor: The writer and director of Ragnarok Taika Waititi started writing and directing, unlike most of the other projects, those two programs have not yet been illuminated with green light.

Apple seems to be dedicating the most of his efforts to suspense and ac movies tion, aligning projects such as Are You Sleeping a series based on a novel about a real crime podcast starring Octavia Spencer ( Hidden Figures); Defending Jacob an eight-episode series starring Chris Evans ( Avengers: Infinity War ) about a father whose 14-year-old son is accused of murder; a series of 10-episode psychological thriller by M. Night Shyamalan (starring Planet of the Apes 'Toby Kebbell); and Magic Hour a 10 episode mystery series about a girl who travels to her father's hometown and discovers a cold case. The series is inspired by Hilde Lysiak a girl who founded a newspaper called Orange Street News in Selinsgrove, Pennsylvania, when she was nine years old.

More recently, word spread that Apple has picked up a Drama from the CIA that will star Brie Larson as Captain Marvel . It is based on an upcoming memoir by former CIA agent Amaryllis Fox called Undercover: the coming of age in the CIA.

When it comes to movies and documentaries, Apple only has a couple of scheduled projects. There is Home a documentary series of 10 episodes about "the most extraordinary houses in the world", and Elephant Queen a documentary film that premiered at the Toronto International Film Festival last fall about an Elephant woman who must take her flock away from home to find food and water. He is also developing a project called Losing Earth based on the 1919 article New York Times on climate change by Nathaniel Rich.

Finally, Apple has two films that has been collected. The first is Hala a film that premiered at the Sundance Film Festival in January, about a Muslim teenager who has to navigate cultural challenges at home and at school, and On The Rocks a film by Sofia Coppola starring Bill Murray, about a woman "who reconnects with her playboy father bigger than life on an adventure through New York".

A couple of things are obvious from that long list of television and film projects. The first is that most of these have been ordered in series. Unlike Netflix or Hulu, Apple does not have a long history of producing its own original content, and is trying to catch up to try to build a programming catalog to entice people to review the service, a schedule that probably only be done live. Within the Apple platform. Apple also has an advantage that Netflix and Hulu do not have: a massive infrastructure of devices where they can promote their service.

Despite this advantage, Apple will still have to compete with the existing video transmission services, keeping viewers away from popular competitors. Apple has contributed a lot of talent and ordered high profile projects that will surely attract some attention. There are actors known as Jennifer Aniston, Steve Carell, Jennifer Garner, Brie Larson, Hailee Steinfeld and Reese Witherspoon, as well as creators such as J.J. Abrams, Rob McElhenney and Charlie Day, and Kumail Nanjiani and Emily V. Gordon on board to produce series for Apple.

Apple also seems to be taking a page from Amazon's playbook: this list of projects has great international appeal, with what looks like a mix of feel-good and inspiring dramas, but there are also a variety of genres to attract fanatics of all stripes

What we will discover soon is whether Apple can produce high quality content to face the most established players in the world of streaming, or if it will be a costly learning curve.

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