Apple changes its iPhone photo contest page to say it will pay winners

Over the past two days, Apple has faced criticism from artists and creators through a new "Shot on iPhone Challenge" that uses 10 photographers' pictures in a series of marketing campaigns without compensation. In the original story, I talked with the artist. The frustration of large companies like Apple is using artists' work for their own marketing purposes.

However, at the time this article was originally posted at 6:33 pm ET, Apple updated the original newsroom announcement of the contest. Apple announced it at the bottom after adding the following languages:

Apple strongly believes that artists must compensate for their work. Photographers who have taken 10 final photos receive a license fee for their use of the photos on the bulletin board and other Apple marketing channels.

Apple did not comment on whether or not they were willing to pay artists from scratch (apparently) disclose how much the licensing costs would be.

In addition, Apple has changed the language for official contest rules in PDF. The line that says "The prize is not worth cash" originally means that "the winner of advertising will pay for billboards and other Apple marketing channels."

apple changes its iphone photo contest page to say it will pay winners

"Working for exposure" is an artist community, People. Recognizing that Apple was not interested in winning cash contests while paying attention to contests is a way for artists to express their frustration with the company's approach.

The original story is as follows.

The contest will ask iPhone XS, XR and XS Max users to submit their best photos via Twitter, Instagram, email or Weibo. Ten of the best photos selected by judges including Apple Marketing Director Phil Schiller and former White House photographer Pete Souza were posted on the contest site: "It will appear in certain cities, Apple retail stores and online billboards." Apple used "Shot on iPhone" marketing in its previous ad campaign, but Apple has only reached out to photographers, including amateurs.

The only thing Apple offers is exposure, but that's the problem. The ten winners will not receive any kind of prize money, and Apple's terms and conditions state that "reissued photos will include photographer credentials in Apple's sole discretion as Apple will determine." Apple can score points for photographers that they think fit. In recent years, it means the photographer's name and the initials of their surnames.

The artist community then urged Apple to approach the contest. Timothy Reynolds was often one of the most remarkable voices of 3D artists tweeting for artists.

When his company's market capitalization was $ 73 million, his tweet, which called Apple CEO Tim Cook because he did not pay photographers, quickly got on fire. Reynolds spokesman said the company 's attempt to turn Apple' s approach to emails into a "contest" that offers free photos for the company 's large – scale marketing campaigns. "" "Less money than paying people to pay is pure exploitation," Reynolds said of the lack of compensation for artists. "Rule [and] Conditions are holistic and I want to draw attention to the fact that you are not capable of being rewarded for your work by swearing and simply submitting your rights.

Other artists Expressed similar concerns while acknowledging that Apple could promote this contest as a way to sell it with the community, but in the long run it is still hurting artists. Reynolds does not gain the monetary benefit of artists "It creates a precedent that hurts the entire community." Facebook groups like artists do not work for free, and the "exposure" within the arts community The overall meme surrounding the "work for" trend calls attention to this issue

"It's a bad cycle," Reynolds said, noting that people will not completely disappear until they stop participating in unfair competition. It's a vicious cycle that is getting worse these days, "Reynolds said." Again, it will not stop until you submit [and] until people do not allow it. Participants in the contest clearly share some of the blame, along with attracting the company.

Epic Games, a popular publisher behind Fortnite was indicted on charges of dancing submitted to the contest last year. The emoticon was added to the hit battle royal after the Fortunite player in the community called the Orange Shirt Kid (19459022) was defeated in the publisher's boogie-down contest.

Epic Games Epic Games benefited from his dancing because he had to pay for the pass, though he did not have to pay for his feelings. Now his mother Is suing Epic Games, there are many other creatives. Games presented a skin design inspired by a professional artist who created a more sophisticated model as well as a father and son duo, and then the publisher created the final product sold for the money.

Reynolds is a problem with Apple, because there are fans who are willing to offer their work to compensate, according to Reynolds, reputation is not that great, but it is also a game of prestige "Most people do not think they care enough to read the rules," Reynolds said. I want to know that I am willing to lose all of my rights without missing a notable rare opportunity. "And there is a real problem in it. "

It is difficult to predict how much money Apple has to compensate because it is not clear how much Apple is going to use the picture, according to Apple's Terms of Service," [its] Information, and social networking sites (such as Apple Newsroom,, Apple Twitter, Apple, etc.). Apple's stores and other internal exhibitions include Instagram (@Apple), Apple Weibo, and Apple WeChat), Apple retail stores and all other internal exhibitions. "

This term says that Apple can remix the photos as much as they like. Companies can do so for up to one year during the contest, which would cost Reynolds about $ 10,000 if contracted, The fact that Apple has a $ 10,000 job and requires people to give it free in the name of a contest is what Reynolds considers to be a looting behavior.

Reynolds says, "I am an artist "They always acted as a huge advocate of the creative industry through product and marketing campaigns, but they were free from the very customers they were interested in. . It is the best irony and the worst plundering. They know exactly what they do here, and somebody needs to call it. I hope they hear. "

Apple could not get immediate comment.

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