Android’s Nearby Notifications led to too much spam, so Google is turning it off

Google this year stopped noticing when Android users became aware that they were receiving too much spam because of this feature. Since the release of Nearby in 2015, this feature has become a marketer's goal and fewer user-friendly information guides.

Android devices can typically ping when they venture near locations with signals. Unfortunately, instead of providing relevant content, these beacons send spam and notifications that are not helpful to the user's phone saying "The user experience is bad."

When Nearby was introduced three years ago, the initial goal was "to provide useful information in advance." We listed positive examples, such as informing users about free Wi-Fi, pointing out museum information, and telling you when the bus arrived.

Ultimately, Android users often found ways to turn off nearby notifications. They went to the forum to complain about the annoying service, which means more advertising. Marketers, on the other hand, were thrilled to have the opportunity to send ads directly to users based on their location without the app.

In our post today, Google says, "We set a very high standard for the quality of our content, and we deliver the content delivered to our users, especially notifications." Until December 6, .

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