An aircraft from Blade, the "Uber for helicopters," crashed in the Hudson River

A helicopter operated by Blade, a short-range on-demand flight service, crashed into the Hudson River in New York City this afternoon. The pilot of the plane was the only person on board and suffered life-threatening injuries, reports from the New York Fire Department .

A representative of Blade told the New York Post that the pilot was forced to make an emergency landing, but they did not explain why . The aircraft landed on the Hudson River near West 30th Street after it lost the landing platform, according to local police .

Blade, cataloged as "Uber for helicopters", launched in 2014 and offered passengers from New York City a shuttle service between the east and west sides of Manhattan. Since then, it has expanded the service to other destinations such as Martha's Vineyard and the Hamptons, along with festivals such as Coachella. Recently, the company has tried to expand its service by significantly reducing its prices; a flight that used to cost $ 3,000 between downtown Manhattan and JFK International Airport in 2014 is now as low as $ 195.

Just last week, in an interview with Bloomberg The founder of Blade Rob Wiesenthal commented on the publication that the company was able to lower its prices "without compromising safety". The goal was to make more people on board their planes continue to make the prices even more affordable, with the intention of making airport letters reach $ 70 per seat. the next three to five years.

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