An abridged history of Apple’s TV efforts over the years

Apple has tried to do something great with television for more than a decade, from the first time the "iTV" transmission box appeared in 2006. Years later, Apple is still trying to get into television. The industry with its biggest boost so far: a broadcast service is expected to be announced at the company's upcoming "It's Show Time" event on March 25, complete with original television programs and films produced by Apple that will be exclusive to the service.

But it's been a long way for Apple to get to this point, one full of shifting strategies, corporate disagreements and outright failures in negotiating with cable companies and content providers. Below is a short story that describes how we got here, from rumors to hardware and software.

September 12, 2006 : Apple announces the "iTV" decoder (later called Apple TV) for synchronization and home streaming of local iTunes content on a TV, ready to be released in 2007 , marking the formal beginning of Apple's TV ambitions.

January 9, 2007 : The original Apple TV set-top is released. Future software updates will eventually unlink it from iTunes and give customers the ability to stream and purchase iTunes TV programs and movies directly on the device.

an abridged history of apples tv efforts over the years

August 20, 2009 : Piper Jaffray analyst Gene Munster makes his first prediction that Apple will create a television, with an estimated release for 2011. Munster also predicts a new version of an Apple TV with input TV and DVR features, similar to a TiVo, and an iTunes TV pass similar to Netflix that would give access to the content of the TV show in iTunes for a fixed monthly fee, replacing a cable subscription.

September 1, 2010 : Apple launches the second generation of Apple TV. It now includes selected third-party applications, including Netflix, that allow customers to stream TV content and movies from non-iTunes sources. Over time, more TV sources are added, such as Hulu, Amazon Prime, HBO and most major channels and networks.

October 2011 : In his biography by Walter Isaacson, Apple CEO Steve Jobs talks about his dream of creating an Apple-branded TV that synchronizes with other Apple devices and iCloud. "It will have the simplest user interface you can imagine. I finally broke it, "says famous Jobs.

October 24, 2011 : Backed by Jobs' comments, Munster predicts once again a true Apple TV: an Apple TV that would combine live TV shows with iCloud content and Siri support to search for program titles and actor names Munster notes that Apple is already making prototypes of televisions.

November 30, 2011 : Munster repeats his prediction of an Apple television, with a launch in time for the 2012 holiday season. He also points out that an Apple TV could be controlled with an iPhone and with Siri, and claims that it will have an App Store, similar to iOS, to download new applications and games. customers would still need a cable subscription, since Apple would not have enough original content otherwise, but all it would take would be for customers to plug in a coaxial cable, jo, after which the Apple software would do the rest.

  Apple TV 2012 hero (EMBARGO)

March 16, 2012 : Apple launches the third generation of Apple TV. It is almost identical to the second generation model, but with a faster processor and support for 1080p video.

May 29, 2012 : At the D10 conference, Tim Cook considers the television market an "area of ​​intense interest" for Apple. "I do not think Apple has to own a content business," he says. "We have not had any problem getting content."

August 15, 2012 : The Wall Street Journal reports that Apple is negotiating with several cable companies to provide an Apple TV. Top box with live TV capabilities.

September 6, 2012 : Bloomberg reports that Apple will not release a new Apple TV set-top box or a full-featured television that year due to the stalled conversations with the cable companies. The main problems: cable companies are reluctant to give up control over things like UI filing and hardware sales.

November 20, 2012 : Gene Munster issues a research note that predicts an Apple TV for the 2013 holidays, with support for Siri and FaceTime. "The biggest element that probably does not come with the TV will be the unbundled channels," says Munster.

May 28, 2013 : Tim Cook says that television is a "big deal" with Apple for Apple at the D11 conference.

May 29, 2013 : Reinforced by Cook's comments on D11, Munster predicts that Apple will release a television at the end of 2014.

January 29, 2014 : 9to5Mac & # 39; s Mark Gurman reports that Apple is testing a new Apple TV box top box that would allow users to watch live TV with "a user interface designed by Apple on top of its content", with a TV tuner incorporated and the ability to control existing cable boxes.

February 12, 2014 : reports from Bloomberg and The Wall Street Journal say that Apple is working with Time Warner Cable to release a decoder later that same That would provide access to live television.

March 23, 2014 : The Information reports that Apple is working with Comcast (which has now acquired Time Warner Cable) for a set-top box that "would combine the live TV listings with the applications "and web video, with a great focus on games."

February 4, 2015 : Apple apparently changes the strategy of TV, is now in talks directly with TV programmers to provide their own superior TV package, similar to Sling TV or PS Vue.

March 17, 2015 : The Wall Street Journal reports that the previous Apple and Comcast conversations have been broken, and that Apple is now looking for its own TV package of around 25 channels that the company offers directly through the internet, ABC, CBS and Fox are in negotiations, although they are owned by Comcast, NBC.

March 17, 2015 : Reinforced by reports from Apple's over-the-top service, Gene Munster predicts an Apple TV as its next major product.

May 18, 2015 : The Wall Street Journal reports that Apple has put aside its 4K TV project, citing the lack of unique features that would have allowed Apple to offer a product in the market .

May 19, 2015 : Gene Munster publishes a research note entitled "Facing the reality of No Apple Television".

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September 9, 2015 : Apple announces the fourth generation of Apple TV, presenting an integrated App Store and Siri for suggestions and search. In particular, Apple does not launch its own live TV service, but the company points to the Siri and third-party applications as a content discovery and aggregation system.

February 12, 2016 : The Hollywood Reporter reports that Apple is creating its first original television series, a dark drama called Vital Signs starring Dr. Dre (co founder of the now owned by Apple Beats). The series will debut on Apple Music.

March 24, 2016 : Apple announces a second original television series, (later called The Planet of Applications ) to Shark Tank style Based on a reality show around launch application ideas.

July 26, 2016 : Apple orders a TV series Carpool Karaoke also scheduled for release on Apple Music.

December 12, 2016 : Apple launches a centralized application of "TV" for Apple TV and other devices to add all the transmission and content purchased in a single center, complete With recommendations and integration with live TV streaming applications. But the application is very limited: Apple can only connect to other applications, not start transmissions directly, and the support at launch is not comprehensive.

June 16, 2017 : Apple hires Jamie Erlicht and Zack Van Amburg of Sony Pictures Television. The two will serve in "newly created positions that will oversee all aspects of video programming" for Apple.

June 7, 2017 : The Planet of Applications is released as the first original television series by Apple. The program is available on Apple Music exclusively for subscribers of the music service.

August 8, 2017 : Carpool Karaoke opens on Apple Music.

August 16, 2017 : The Wall Street Journal reports that Apple is preparing to invest more than $ 1 billion in the purchase and production of original content, with the goal of producing up to ten programs that could premiere on Apple Music or on a new TV broadcast service.

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Photo by Amelia Holowaty Krales / The Verge

September 22, 2017 : Apple launches Apple TV 4K, an updated version of the fourth generation Apple TV with 4K support. From a software perspective, the new box does not add new television features, live or otherwise.

October of 2017 – June of 2018 : The series produced by Apple are announced, which include Amazing Stories a drama about a morning show starring Reese Witherspoon and Jennifer Aniston, a space drama from Ronald D. Moore, an "epic drama of world building" called See a series by Damien Chazelle, a thriller by M. Night Shyamalan, an agreement with Oprah and an adaptation of Issac's books the Asimov Foundation among others.

February 15, 2018 : Apple renews Carpool Karaoke for a second season, the first season renewal of an original Apple television series.

June 27, 2018 : The Information reports that Apple is considering a transmission package that would offer Apple Music, its TV service and a news service together in a single subscription.

January 8, 2019 : Tim Cook says Apple "will announce new services this year."

January 29, 2019 : Apple's video streaming service is rumored to be released in the spring of 2019.

March 13, 2019 : Apple is said to be working to group streaming services such as HBO and Showtime with their television service to reinforce the content along with their original programming.

March 11, 2019 : Apple announces the "It is show time" event for March 25, where the company is expected to announce details about its new TV broadcast service.

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