Apple has been doing great work on TV for over 10 years, dating back to the first demonstration of the "iTV" streaming box in 2006. A few years later, Apple is still trying to break into the TV streaming service will be announced at the "It's Show time" event on March 25 and will feature original Apple-produced TV shows and movies exclusive Will be provided.
But it was a long way from Apple's negotiations with cable companies and content providers to reach this point, full of strategy changes, corporate mismatches, and thorough failures. Here's a quick summary of how we came here, from rumors to hardware to software.
September 12, 2006 : Apple announces an "iTV" set-top box (later replaced by Apple TV) that can stream local iTunes content to and stream to a TV. In 2007, marking the official launch of Apple's TV ambition.
January 9, 2007 : Original Apple TV set-top release. Future software updates will be available through iTunes and customers will be able to stream and purchase iTunes TV shows and movies directly from their devices.
August 20, 2009 : Piper Jaffray's analyst Gene Munster first predicted that Apple would produce a TV set that is expected to be released in 2011. Munster anticipates a new version of Apple TV with TV in and DVR feature, similar to TiVo, iTunes TV pass similar to Netflix, allowing you to access iTunes TV program content for a fixed monthly fee on behalf of your cable subscription .
September 1, 2010 : Apple releases second generation Apple TV. Now includes some third-party apps, including Netflix, allowing customers to stream TV and movie content from non-iTunes sources. Over time, more TV sources have been added, including Hulu, Amazon Prime, HBO, and most major channels and networks.
October 2011 Walter Isaacson, Apple CEO Steve Jobs explains his dream of making Apple-branded TVs synchronized with other Apple devices and iCloud . "It will have the simplest user interface you can imagine, it's finally gone," says Jobs.
October 24, 2011 : Thanks to Jobs' opinion, Munster anticipates true Apple TV again. Apple TV combines iCloud content with live TV shows and show titles and actor names from Siri. Munster says Apple is already prototyping the TV set.
November 30, 2011 : Munster repeats his predictions for the Apple TV set and is celebrating the New Year's Eve 2012. He also argued that the Apple TV could be controlled by Siri as well as the iPhone and download new apps and games through an iOS-like app store. According to Munster, customers still need a cable subscription. This is because Apple does not have enough original content. But what he needed was a customer connecting the coaxial cable, and then Apple's software would handle the rest, he said.
March 16, 2012 : Apple releases third-generation Apple TV. It is almost identical to the second-generation model, but the processor is faster and supports 1080p video.
May 29, 2012 : At the D10 conference, Tim Cook calls the TV market "a field of interest" for Apple. "I do not think Apple should own the content business," he says. "
August 15, 2012 : The Wall Street Journal says Apple is offering Apple TV sets in consultation with a variety of cable companies: Top Box with Live TV capability  Bloomberg [TimCook
September 6, 2012