AMC will raise the price of its MoviePass competitor next year, citing strong demand

Theater chain AMC says that the new MoviePass subscription service called Stubs A-List continues to grow at an astounding pace and has more than 500,000 members since its launch in June. Nonetheless, AMC said it would have to raise prices in expensive markets like California and New York to offset higher-than-expected subscribers. In some states the price will be raised from $ 4 per month to $ 23.95 per month, while in other countries it will increase from $ 2 to $ 21.95 per month. Price changes will take effect on January 9, 2019.

As a result, AMC said it would provide an A-List forever. This is currently in the testing phase and will just offer additional benefits. Subscribers. These benefits include the expansion of designated seating facilities, the ability to order food and drinks ahead of time through a mobile phone, the minimum age for members from 18 to 16 years of age, the latter effective immediately, , AMC said more benefits will be announced in the future.

"When we restarted the AMC Stubs A-List in June, we did it with the idea that it would be easier and more accessible to view movies." Adam Aron, CEO of Convenient and Affordable, An e-mail was sent to standard members of the program. "To be honest, we are flying, and a lot of movie fans from all over the US have agreed, and in just four and a half months since the program started, over 500,000 people join the A-List. In the AMC theater, one in ten is an A-List member, and that number is increasing every day. "

Monthly prices include California, Connecticut, Massachusetts, New Jersey and New York. All of this features a higher ticket cost than the average AMC needs to cover. Colorado, Delaware, Florida, Georgia, Illinois, Maryland, Minnesota, Pennsylvania, Virginia and Washington, as well as the District of Columbia.

A-List is more likely to generate tremendous revenue from subscribers and concessions that are not used more than once a month. (A-List also offers concessional discounts to provide incentives for subscribers to make money when purchasing beverages or snacks.) But eventually a large number of subscribers will be able to receive 20 And movies that cost more than $ 1 million, which caused AMC to lose its subscribers. Slightly raised prices seem to be a reasonable solution that AMC continues to offer and keeps the money.

If you are a current member, you will maintain a price of $ 19.95 for a maximum of $ 12 months after your initial sign-up date. And anyone who is interested in the A-List can sign up before the price change takes place in January and can keep the discounted price for one year, says AMC.

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