Amazon’s latest cashier-less Go store opens in San Francisco today

Amazon's new Experimental Go convenience store opened today in San Francisco, followed by Chicago and Seattle, and the third in the Bay Area cities to expand offline offline stores. The stores in the corners of California and the financial districts of the city are modeled very similar to five existing locations. It mainly offers food, snacks and drinks prepared mainly around Amazon sandwiches, salads and meal kits. But a big innovation is to completely eliminate the payment process.

The cameras and sensors track movement through the store when scanning items from the front of the shelf and scanning the Amazon account from the front instead of paying the cashier on the line. When you leave, you'll be charged for what you took with Amazon's standalone Go app and you will receive a digital receipt. Until the September 1945 San Francisco Chronicle used the property records to reveal the address on Thursday, I had a window that was covered, and when its presence was largely secret, the place lasted 2,300 square feet last week I looked around.

Interior is a very good convenience store. Some seats and microwave oven will heat pre-cooked frozen food and will eat if you choose to do so. The counter operated as advertised. I walked around the automated door near the front using the Amazon Go app. From there I picked up a chicken sandwich from Amazon and walked away without hassle.

amazons latest cashier less go store opens in san francisco today

Picture of Nick Statt / The Verge

The motto of the store is "Good Food Fast" and the app tracks the time spent each visit as a boast about the efficiency of models without a cashier. Dilip Kumar, vice president of technology at Amazon Go, said the core focus of the Go model is to save people time. Kumar says, "How crowded [the store] is no longer a function of how long it will take. Go shops want to get rid of the concept of breakfast or lunch,

As you can clearly see from the layout and advanced presentation of the store, in San Francisco, Amazon uses the Go model to create delis, cafes, casual lunches and drug stores The California Street location is almost anything you can find in 7-Eleven, so you can choose a small, seemingly select product, for example Walgreens, which you can easily find. Go to the Pringles cans or purchase some chapstick and get a pretty basic cold medicine

but focuses more on fresh food. Food quality and choice are designed to be broad and competitive with a lunch selection in the city center of the city. The Amazon store has one employee and a kitchen and creates fresh items that are willing to pay the price of the custom every day.

The company purchased a more expensive cooking preparation kit from the Blue Apron-style meal service, and the first Go store in late 2016, Online orders were limited until the launch. Amazon is a bakery La Boulangerie and South Indian restaurant chain Dosa and other local third-party restaurants create inventories with pastry, yogurt, hummus, and other options, and even partnered with local chocolate makers to create the Amazon Go chocolate brand in the center of San Francisco.

Ultimately, Amazon wants to prove that it is convenient for employees to prove their convenience and to choose food and products so that they can draw people from a proven chain that we are accustomed to. The company is not yet at least trying to replace the world's 7-Elevens and Walgreens. And the Go shop is far from a traditional restaurant with fast casual restaurants and counter services. Rather, Go Store appears to be a pathway for Amazon to build a stronger foothold in offline retailers, as the real bookstores in Seattle and New York City and their acquired Whole Foods locations provide the strategic footsteps of grocery and paper books.

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Pictures of Nick Statt / The Verge

Of course, if Amazon can be particularly successful and high performing in the store, you can use the Go model as a way to actively expand brick and mortar work. The volume of shoppers. Bloomberg plans to open thousands of stores over the next three years, anticipating a marked increase in offline retail competition at Wal-Mart, grocery stores and even traditional restaurants and fast food, Reported on May industrial.

We are not there yet. But Amazon has started to move faster, and in the process it is changing from an e-commerce giant to a real retail business. The company basically planned a second San Francisco location in San Francisco at 98 Post Street. The company says it will be a little smaller than the first one and is opening this winter. Meanwhile, Amazon opened its third Go store in Chicago, Illinois, in 2019. There are a total of eight stores, at least one planned for New York City the following year.

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