Amazon targets Uber Eats with Deliveroo investment

Amazon led a $ 575 million financing round at Deliveroo-based food delivery company in the United Kingdom, continuing its efforts to diversify into the take-away market. In a press release, Deliveroo said he would use the money to expand his UK engineering team, expand its delivery reach and continue to develop new products, such as his exclusive delivery kitchens. Deliveroo currently operates in 500 towns and cities in 14 countries and territories.

The investment will intensify Amazon's competition with rival technology company Uber and its Uber Eats service. The Financial Times reported last year that Uber was interested in buying Deliveroo entirely, but that the talks stalled after the two companies failed to agree on a valuation. Sky News reports that Amazon's investment in Deliveroo follows two unsuccessful approaches to buy Deliveroo directly.

This is not Amazon's first foray into the food delivery market. It launched its own takeaway service, Amazon Restaurants, in the United States in 2015, and expanded it to the United Kingdom the following year. However, a little more than two years later, the service closed in the face of tough competition from people like Uber Eats and Deliveroo.

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