It seems that Amazon can not decide if it wants to have its own mini stores inside shopping centers. After the company decided earlier this year to close the many kiosks that it had maintained in the shopping centers, some new ones emerged. As noted Business Insider the renewed presence of Amazon in the mall is called "Presented by Amazon".
Unlike the kiosks of previous shopping centers, which were showcases Amazon Amazon, Kindle Kindle, Fire TV and others. In the first place, this new approach offers "a thematic selection of the best brands, which Amazon updates and presents frequently." Therefore, as with Amazon's 4-star retail stores, it appears that the selection in Presented by Amazon will be rotated regularly, and will not be limited to Amazon products.
At the moment there are only four locations Presented by Amazon, two in California and one in Illinois and Nevada. Amazon was operating at 87 mall kiosks beginning in March before announcing that all would be closing. "After much review, we came to the decision to discontinue our emerging kiosk program and, instead, we are expanding Amazon Books and Amazon 4-star, where we provide a broader customer experience and a wider selection," said a spokesperson. The Verge at that time.
But clearly Amazon thinks that placing itself in shopping centers is still a worthwhile endeavor. The retailer's website shows a space Presented by Amazon as if it were outdoors, but others are very traditional kiosks, like this one in the Century City shopping center.
In addition to 4 stars, Amazon also continues to open new locations for its Amazon Go to stores, most recently in New York City. Last month, the company said it would start accepting cash at Go stores, which were originally positioned as fully automated and cashless.