Apparently, Amazon seeks to follow Roku in the construction of a free application that includes video news updates from television networks. The Information reports that Amazon has already approached several news organizations and Verizon (owner of Yahoo News and Finance) in the hope of distributing its content through the next application for its TV broadcasting devices Fire.
As part of its free and advertised Roku channel, Roku currently offers news programming from ABC News, Cheddar, Yahoo News and Finance and other partners. Amazon could try to preempt Roku by including local news affiliates along with news sources across the country, according to the report in The Information . That could be attractive to cable cutters, assuming they are not yet receiving their information through an antenna. The company intends to launch this video application focused on the news in the coming months.
In addition to offering its customers another option for free content to watch, the application could also allow Amazon to attract more advertising dollars by running spaces before or between the featured segments. Roku generates most of its revenue not through device sales, but through its flourishing advertising operation.
The Roku channel can be viewed on third-party devices in addition to the hardware in the Roku living room. In addition to the news videos mentioned above, it also offers a growing selection of past movies and TV shows that users can broadcast for free. More recently, Roku began offering additional subscriptions to Showtime, Starz and other premium networks from within the Roku Channel, a model that follows Amazon's main video channels. And now Amazon seems to be taking a page from Roku's playbook.
The information says that Amazon finally hopes to integrate its news video application into Alexa, but there are not many details beyond that.