Amazon reportedly planning to open a grocery store chain separate from Whole Foods

Amazon plans to launch a new chain of grocery stores with dozens of stores around major US cities later this year, the Wall Street Journal said. This store is distinguished from the company's existing Whole Foods chain and mobile convenience store without a cashier. Goal The WSJ report will penetrate better into the traditional grocery market dominated by companies such as Albertson, Kroger, Publix and Walmart.

Amazon will acquire a small grocery store chain with about 12 locations to expand the grocery store, but it is not clear whether the new store will include the Amazon name or a separate new sub-brand. WSJ has already announced that Amazon has signed a lease agreement with locations in cities like Chicago, San Francisco and Seattle. Chicago, San Francisco, and Seattle all have traditional Whole Foods and Amazon Go locations.

At a store it is likely to sell more mainstream items not found in Whole Foods. Whole Foods is not competitive compared to standard grocery stores because it expands its products extensively and costs more with expensive organic options. Whether this new-brand grocery store uses Go-store cashier-less technology is not yet clear, but Amazon has invested heavily in customer service and pickup capabilities and plans to compete with similar services and deliveries from Wal-Mart and others It's possible.

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