Amazon Music’s free ad-supported tier goes live, but only for Alexa users

Amazon has released a free level of its music streaming service in the United States that is compatible with ads and is available for use through the company's Echo speaker and other Alexa devices. The undercard first appeared in the news about this free option earlier this week, and the level began to work today.

This new version gives access to a selection of the best playlists and stations compatible with advertising for free on compatible Alexa devices. Previously, the only ways to access Amazon music offerings was to buy a Prime membership, which includes Prime Music, or separately pay a monthly fee of $ 3.99 to $ 9.99, depending on the level.

. This release puts Amazon in direct competition with Spotify. Until now, Spotify was the only provider of music on demand that offered a free level, with advertising support and subscriptions without advertising. The free version of Spotify offers access to more music, but Amazon has other benefits to deal with consumers: you could use this free option as an incentive to attract more people to your broader ecosystem, including your Echo family with Alexa technology . Smart Home Devices and Your Prime Membership

Streaming music is a fast-growing section of Amazon's business; Last year, a representative told The Verge that Amazon Music has tens of millions of active subscribers. But, like many early aspects of Amazon's business, it is a loss leader for the company that aggressively captures market share.

Amazon now gets most of its profits through its cloud computing division, Amazon Web Services. That allows it to offer benefits like Amazon Music with the hope that consumers end up spending in other ways, be it an Echo speaker, a Prime subscription or simply buying more things from Amazon, a growing amount of which is produced by the company itself. . under its own name or other white label brands.

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