Amazon lowers prices again at Whole Foods for Prime subscribers

Amazon announced a new round of price cuts that Prime subscribers can take advantage of at Whole Foods grocery stores beginning Wednesday, April 3. This batch of discounts focuses on seasonal products, such as vegetables, tomatoes, tropical fruits and more, according to an Amazon press release.

In addition, it says that customers who subscribe to Prime can expect more than 300 exclusive offers in the coming months. In terms of how much you'll save, Amazon says that Prime members can expect to save 20 percent on items in several product categories.

If you're not yet a member of Amazon Prime, TechCrunch notes that new subscribers can get $ 10 off the purchase of at least $ 20 at Whole Foods after registering. The free two-day shipping is probably the most popular Prime benefit, but you'll also get all the other benefits that being a Prime subscriber gives Whole Foods, including weekly offers, free grocery collection, free delivery of groceries on orders over $ 35. and more.

Amazon's continued support for Whole Foods after its acquisition in 2017 is not surprising. A recent report from The Wall Street Journal says that Amazon can open its own grocery stores by the end of 2019 to compete directly with people like Walmart, Kroger and other popular grocery franchises, so it could be the basis of how Prime's benefits will benefit in their own stores. Amazon has reportedly signed leases in cities where it already has a presence in its Amazon Go stores, including Chicago, San Francisco and Seattle.

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