Amazon 4-star is a dream store for last-minute gift givers

Yesterday Amazon opened another retail store in New York. However, the company is the third largest company in Manhattan and is different from the standard Amazon Books Store. This name, called the Amazon Four Star, makes the premise of the store stand out. Amazon 4 star stock items with an average customer review rating of 4 stars or better. While the featured products do not necessarily meet the 4-star bar, there are also sections for new / hottest and top sellers.

The choices in the store change frequently and are refreshed weekly in some cases. According to one employee, there will definitely be a permanent stock of the store (such as Amazon's hardware products) mainstream.


  Opening of the Amazon four-star brick and mortar store in Soho, New York. Companies without cash offer a variety of items rated 4 stars or more.

Amazon four star brick and mortar store opening in Soho, New York
Photo of Amelia Holowaty Krales / The Verge

Amazon's 4-Star has about 2,000 items on shelves and tables. All of them are curated and selected by Amazon, so companies that use the review system are excluded. And there is little surprise about the brand you'll see.

OXO Good grip accessories in the kitchen section, instant port, Taya cold brewer, and Keurigs. Amazon Base (AmazonBasics) 1 ton of kitchen utensils as expected. There are few random or unknown companies on this shelf, and there are many companies that are familiar with Wirecutter . Next to a few items are small cards with estimates from Amazon customer reviews.


  The opening day of the Amazon four-star brick and mortar store in Soho, New York City. Cashless companies offer a variety of items rated 4 stars or more.

Photo of Amelia Holowaty Krales / The Verge

Amazon currently chooses to sell in four colors in this field.

  • However, dogs belong to one of these sections, such as DNA testing kits, and are more commonly referred to as "gifts"
  • .
  • Appliances
  • Kitchens
  • Houses
  • Toys
  • Is placed on the wall. If you've ever emphasized what you live for a 2-year-old baby in your life, Amazon can use other gift sections depending on the age of the baby or infant. We also found a dedicated space for Amazon LaunchPad, which includes an Amazon four-star brick and mortar store opening in Soho, New York City, and a newborn product.


      Cashless companies offer a variety of items rated 4 stars or more.

    Amelia Holowaty Photo: Krales / The Verge

    However, it is clear that paid placements are included here. Consider, for example, a massive Roomba installation that takes up considerable space. Do you say that iRobot does not pay a huge sum for the exposure?


    1538165331 261 amazon 4 star is a dream store for last minute gift givers

    Chris Welch / Pictures of The Verge

    Naturally, Amazon's devices and Alexa show great interest in the store. Echos and Fire tablets have their own showcase tables. Ring doorbell and video camera are the same. Includes several Alexa compatible gadgets such as third party speakers from Sonos, Bose and Ultimate Ears, headphones, Philips Hue lighting, Echobee thermostats and Huawei Honor V10 and 7X smartphones. (They are the only phones currently sold in stores, but you can clearly see that Amazon runs on other Prime Exclusive handsets.) You will not find a better place to use this product. At the local Best Buy or Target


      Opening of the Amazon brick and mortar store in Soho, New York. Cashless companies offer a variety of items rated at more than four stars.

    Picture of Amelia Holowaty: Krales / The Verge

    Beats headphones are the only Apple branded products found in all four. Star was a Magic Mouse included in the "NYC's popular sale" display table next to Black & Decker vacuum, a small bottle of gorilla glue, Crazy Rich Asia .

    Due to this randomness, some of the four stars may be somewhat confusing. It's definitely a shop designed for casual browsing and impulsive buying, not efficiency. Still, it's a bit strange to see Joseph Peterson's book and Echo Spot in Most Wished For.


      Opening of the Amazon four-star brick and mortar store in Soho, New York. Cashless Enterprise offers a variety of items rated at more than 4 stars.

    Pictures of Amelia Holowaty Krales / The Verge

    The walls of the AmazonBasics cable are clearly appreciated (Lightning, USB-C, aux etc.) and power adapters. Yes, AmazonBasics HDMI cables at affordable prices can be purchased at a 4-star price. This is very convenient for NYC residents who need a random cable or car adapter at the last minute. The challenge is to buy a bagel slicer or something you have not been swept to buy something else like I did most of the time.


    1538165332 116 amazon 4 star is a dream store for last minute gift givers

    Chris Welch / The Verge Photos

    Like Amazon Prime customers, Amazon Prime customers pay Prime at 4-star shopping. Nonmembers should decide on the more expensive list price (or, if you want lower priority, you must sign up for a free prime trial). Amazon is not the only service that pushes shoppers here. When I checked out to pay for a pair of cheap Panasonic ErgoFit earbuds, the payment terminal's tablet found I was entitled to a free trial of Audible.

    To actually pay, open the Amazon app on your phone and scan the QR code that appears throughout your store. This will give Amazon another unique QR code associated with your payment information. It will be completed when the cashier scans it.

    Amazon's four stars are continuing to expand the bricks and mortar of online retailers. Amazon Books, Amazon Pop-Up mall kiosks and more experimental and casual Amazon Go locations. I can not be sure how often I will return to the 4 star. But claiming to be a smart buy With confidence you can buy something for yourself or for someone else.


      Opening of the Amazon four-star brick and mortar store in Soho, New York. Cashless companies offer a variety of items that have received at least four stars.

    Picture of Amelia Holowaty Krales / The Verge

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