Did you know that Home Depot shares its "name, address and transactional information … with third-party companies"? Or that Marriott Hotels discloses "Personal data and other data with selected strategic business partners"?
The bad news is that, almost always that you share your data with an American company, you will sell that data to another person. The good news is that you can choose not to participate, and the even better news is that there is a place to get all the information you need to do it.
This type of abuse is not exclusive to American companies, of course, but the lack of any decent Government regulation makes it easier to get away with it than elsewhere. And, of course, anyone who uses these sites from outside the US can still have their personal name, address, history of purchases, hotel stay details and everything else sold to anyone who wants it despite the GDPR and its additional protections.
There are two options, it is best to never use companies that sell your data, but if you say ide that way, you can also disconnect your internet right now.
The second is to opt out of sharing this data. And that's where Simple Opt Out comes in.
Simple Opt Out
Simple Opt Out is a list of companies that collect your personal data and sell or use it to target ads. The list is more a table, with fields that tell you:
- The name of the company.
- What personal data you sell.
- A link to the page where you can opt out, or the instructions to opt out.
Visit and get ready to get angry.
Apple is also on the list  Apple does not escape the list. It is there because it shares "ads based on interests and location" of iOS, Mac and Apple TV. The information collected is used for Apple's own advertising platform, but some of that information is shared with advertisers. The explanation of what is shared with who is anything but clear, so your best option is to opt out.
This is a solid resource and deep links to real pages where you can quickly choose to have your personal data exploited is pure gold from the internet. But, of course, there are many companies that are not on this list, and then there is Facebook.
The Simple Opt Out list includes Facebook, but as we know, the company is determined to trick you into giving up as much information as possible. Even if ticking some boxes helps stop that torrent of data for now it won't last long.
Still, Simple Opt Out is a fantastic site. And it is worth having it as a reminder of how much the Internet knows about you and how abusive that information is.