After the porn ban, Tumblr users have ditched the platform as promised

Since Tumblr announced its ban on pornography in December, many users reacted by explaining that they primarily used the site to browse unsafe content for work and threatened to leave the platform if the ban was enforced. Now it seems that many users have met that threat: Tumblr traffic has fallen almost 30 percent since December.

Tumblr's global traffic in December reached 521 million, but it had shrunk to 370 million in February, the web analysis firm SimilarWeb says The Verge . Statista reports a similar trend in the number of unique visitors. In January 2019, only more than 437 million visited Tumblr, compared to a maximum of 642 million visitors in July 2018.

The ban removed explicit publications from public view, including the media that presented sexual acts , exposed genitalia and "women". presenting "nipples." Some users say that the application of the prohibition has been irregular: a user wrote in The Verge to say that he is still viewing pornography on the platform, but even so, users have apparently left Tumblr We know that the platform was known primarily for its NSFW content, which was often not just the pornography that could be found on any number of alternative sites, it also included unique communities that discussed sexuality in a healthy way.

December 3, when Tumblr told him for the first time The Verge that would ban pornography before the 17th, CEO Jeff D & # 39; Onofrio said in a statement The time users had other options. "No There is a shortage of sites on the Internet that offer adult content. "It seems that users have taken D'Onofrio from their offer and gone to other sites.

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