The two initial Tinder tests today could attract more people to pay for the dating application. The tests are based on the paid subscriptions of the application, Tinder Gold and Tinder Plus, by offering some subscribers the ability to pay to see the reading receipts in the chats, as well as the opportunity to break the algorithm and bring their profile to the top.
These premium users can pay to activate individual chat thread read receipts, so they can see if and when a party reads its message. Only the person who updated the chat will be able to see the reading receipts, but both people will have the option to deactivate the reading receipts. However, read receipts will be activated by default, so be sure to turn them off if you do not want other people to know that you have read a message. The reading receipts function can be purchased in packages and then applied to specific chats.
Other dating apps also offer reading receipts as a paid upgrade, including The League and OkCupid, but taking them to Tinder feels particularly relentless if only because it's an application where many people agree and then stop talking. I like to convince myself that someone stopped responding because they fell in love and stopped reviewing the application, and it would be terrible to know that a message was read and it was considered not worthy of an answer. Still, I'm sure many people will want an answer, what would happen if their life date died or something, so it seems that this could be a promising feature, at least to generate money for Tinder?
The second update is relatively minor, but it could be intriguing for people who are convinced that the reason they are not getting matches is because their profile never really appears. Super Boost promises to promote a user's profile to 100 times more people than usual. It is unclear how long the promotion will last, but Tinder says that the option to use Super Boost will appear during the "peak hours of the night," or when people are more likely to be slipping. Super Boost is an improved version of Boost, which offers users 10 times more profile views. We do not have pricing information in any of the functions, and both are just tests for now, so not all users will see them as purchase options.