A military expert explains why social media is the new battlefield

After the US presidential election in 2016, social media was searched in ways never seen before, and it has since been found that a group of foreign government-sponsored broad-based campaigns such as YouTube, Twitter, and Facebook Disagreement. Disagreements and divisions among American people. In the new book, P. W. Singer and Emerson T. Brooking argue that what we have witnessed is a new form of global conflict without a spectator.

LikeWar: Saponification of Social Media looks at the role of social media in contemporary conflict. Singer is a member of the private army industry ( Wired for War ), cyber security (cyber security and Cyberwar: what you should know Injuries ), speculative novels ( Ghost Fleet: The novels of World War I ). Now he turns his attention to what the war looks like when information spreads instantly around the world. Singer and Brooke King are using IS and other platforms such as YouTube and Twitter to deliver messages to the world, mock their opponents and tempt the recruits, while bad actors like Russian organizations put false information through Facebook ' I found a way to be a lie.

The Verge talked about the status and solutions of Singer and social media.


a military expert explains why social media is the new battlefield

Image: Houghton Mifflin Harcourt

We will look at the history of telecommunications infrastructure and how it has evolved over time so that people can communicate faster.

Through telegraph and telephone, I was able to personally connect at a distance that was not possible before. Many people were able to broadcast through radio and TV. Social media combines the two to enable unprecedented, simultaneous personal connections, but provides the ability to reach the world. The problem was that these connections were free and destructive. It freed communication but was also jointly chosen to help its evil parts. Thanks to the speed and scale, this evil part has avoided many fires that society has built to protect itself. In fact, I often think of a quote from a retired US Army officer's book that explained how a fool was in a village. And now, the Internet has consolidated all of them together to make them stronger than ever.

I was very interested in companies like Facebook and Twitter to spread misinformation around the world. The extent to which they connect people is definitely a factor, but why are these companies? Does the approach to communication make people too familiar with misuse?

The historic moment of glory The founder of the company has become part of the most powerful players in war and politics. Mark Zuckerberg uses software in Harvard's dormitories to evaluate who's hot for fellow students. Twitter is literally named after a term for a short burst of "illogical" information. And all of a sudden, they are applying everything to determine whether Russia's misinformation campaign could trigger mass murder so that Myanmar generals can exercise the voice of the press freedom.

But part of the problem is that they are not prepared to understand such a role and are blind to the abuse of their networks early on I will. Not just their design. The network is a for-profit business that creates an economy of interest. Social media rewards are virality, not morality or truth. Their design is the perfect engine to spread information quickly and broadly. But unlike the truth, lies can be designed to take advantage of the design and move faster and more widely.

One particularly interesting part is how easy it is to co-opt inattentive participants. How does the algorithm prevent the population from responding to this kind of behavior in political discourse because of its compensation for anger?

Like other viral outbreaks, we must capitalize on everything from hygiene education to digital literacy and targeting of superspreaders, a small subset of people at the core of virus spread.

As with public health, these educational programs should not only be offered to schools, but must engage in a broader social effort to prevent vulnerable citizens from harmful and misinformation. In many countries, everything from public awareness campaigns to emergency alert systems such as dangerous storms or alerts about disease outbreaks have been created. These warnings were intended to slow the spread of such fraud before it could cause too much damage. We also need to help businesses fire information dissemination by paying more attention to information and dismissing those who deliberately and deliberately lie in an attempt to harm society. You have the right to freedom of speech. There is no right to spread falsehoods in the network of private companies, which is harmful to society.

It seems to be a big problem because of incorrect information. Companies like Twitter and Facebook have clearly broken the rules and have a belief in machine learning. Do you think this works? Are there any other approaches you should try?

AI is helping in many areas, such as complementing people's role in content mediation, and not enough to match the scale of the problem. In fact, in this book we deal with how AOL's initial efforts failed to meet the size of the Internet police problem. So it's silly to think how much money Facebook or Twitter can solve this problem. after.

AI is still not a silver bullet that so many people believe. The first is that this is a crash. Each side is changing the tactics. A lot of misinformation problems are especially about people playing computer-fed systems. But the problem is political. Machines can not solve all the problems of politics, law or prejudice. Just introduce a new wrinkle.

What do you think would be the most effective way to implement a way for social media companies to operate or change their functionality?

No one bullet solution to the challenge as all. But I think that the greatest change is to accept difficult truths. They have become a steward of the modern world, not a company with enormous success. Whether you like it or not, you can be the rulemaker in the battle space that forms all the consequences, from election to war.

Investing in content mediation has increased the effort required. Proven Harpers Perade radar and suspected cyber security vulnerabilities that abuse harassment and offshore business operations are reviewed as well as the likes of the attacker's LikeWar before products are deployed in the world. Labels the bots so they know that humans interact with the machine (also called "Blade Runner Rules"). Perform actions to prevent next-generation artificial intelligence used in sophisticated chatbots and camouflaged images. But we must recognize that none of this will end. That is the nature of politics and war.

Another element of all of these elements is how bad actors gain legitimacy in relation to media coverage. Why do you think journalists should not read this article about using social media?

They are still important! Wrong information Most of the success of the campaign came from influencing journalists and bringing water for them. This was the same as a WikiLeaks or Russian sock doll in a book disguised as a young American woman @ Jenn_Abrams. "She does not collect 70,000 followers but BBC News, BET, Breitbart Business Insider BuzzFeed CNN HuffPost HuffPost Daily Mail Dallas News, Fox News, France 24

Infowars, Mashable National Post, New York Daily News, The Observer, Quartz India Oh, and my last pet is one. More than half of the people are online headlines, I do not read more, but the headlines have been written to make it easier to put a lie, like quoting someone who is lying.

When it's over, it's optimistic about the future.

I am a realist.I thought of a mixture of arrogance and ignorance of ourselves when things went wrong.Hopefully, we have seen in the past few years that we can alleviate arrogance, You can solve ignorance while learning the rules.

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